Solid experience in branding, marketing, corporate communications & advertising in major global players in technology, telecomms & insurance sectors. Passionate brand advocate + accomplished product evangelist. Talented team player known for developing productive working relationships. Native Spanish speaker with fluent spoken & written English + competency in Italian. Qualified to Masters level in business communications combined with specialised qualifications in digital & BTL marketing.
Work history
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Brand Marketing ExecutiveCarTrawler
Dublin, IrelandFull Time
Development of B2C brand propositions based on consumer insights and implementation in touch points across the customer journey | Crafting the tone of voice for the communications strategy to engage with customers |Ownership and development of brand assets: brand guidelines, imagery and iconography | Started a blogger network with the objective of creating contacts with influencers on the Travel industry | Created engaging content for the brand's blog.
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Marketing & Social MediaExatec Ireland
- Dublin, IrelandFull Time
Representative within the ITESM network with 60+ Associations worldwide, with the objective of supporting professional development for ITESM alumni and strengthening bonds between Mexico and Ireland | Organised key Alumni European Cloud Thinking Summit, September 2015 | Defined the agenda and determined marketing and communication strategy of the event | Community manager, responsible for creating engaging content and managing social networks.
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Skills
- Marketing
- Branding
- Communication
- Brand Consistency
- Customer Journey
Education
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U
Masters Degree In Business Management Of Communications & Multimedia GroupsUniversitat Pompeu Fabra
- Barcelona, Spain
Masters Degree In Business Management Of Communications & Multimedia Groups
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Bachelor Degree In CommunicationTec de Monterrey (ITESM)
- Mexico City, Mexico
Bachelor Degree In Communication