About me
Grown in the Scottish countryside, but currently planted in London, I love to explore ways humans and the rest of nature can coexist harmoniously - whether it's through biodiversity conservation, hiking the beautiful outdoors, or working on impact-led products and initiatives. š”
I love to use the power of storytelling and the often weird yet wonderfully connective world of Social to drive forward initiatives that matter. š For the past 6+ years, I've worked with brands that align with my passion and values, from sports nutrition and wellness to sustainable fashion.
This summer I committed to learn more about the climate crisis in the context of the world of business. I completed the Cambridge Institute for Sustainability Leadership (CISL) course in Business Sustainability Management. I love the term ācollective individualismā in this context because, to me, it encapsulates the need for both individual action and Community; one person does have the power to make a difference, but lots of people together have the power to create change on a scale limited only by our imagination.š«
My ambition is to create meaningful communication and nurture communities that will inspire, entertain and encourage positive change. By collaborating with like-minded dreamers and doers, I hope to accelerate a just transition to a circular economy and shape a society that celebrates innovation, technology and imagination. š±š”
Say hi and we can explore ways to work together. :)
Projects
- World Environment WeekTHE BRIEF | The environment and sustainability are integral parts of veganism and extremely important factors in why many people choose to go vegan. We wanted to utilise this key calendar date as an opportunity to share educational content on the environmental impact and importance of veganism, as well as encourage positive action within our community. CREATIVE DIRECTION | Bold typographical approach for strong messaging, combined with abstract/macro shots of related photography (e.g. forests,
- Rainforest Rivers - Peru ExpeditionThe Manu Biosphere Reserve is one of the world's most biodiverse places on the planet. A UNESCO World Heritage site covering 18,000 kmĀ² of the Amazon Basin, the Manu Biosphere Reserve is the largest rainforest reserve in the world. Its altitude ranges from 3,800 m at the top of Apu KaƱahuay down to 300 m, where the Manu River converges with the Alto Madre de Dios. Home to over 3,000 plant species,1,000 vertebrate species, 1000 species of birds and at least 200 species of mammals - this tropica
Work history
Social Media ManagerStella McCartney
Ā -Ā London, United KingdomFull Time
Stella McCartney is a British luxury fashion house, founded in 2001 by its eponymous director and designer. As a pioneer for animal welfare and sustainability within fashion, McCartney has always been committed to creating clothes that are animal-free, instead collaborating with startups on cruelty-free, sustainable materialsālike grape-based leather, and the worldās first luxury garments crafted from Kelsunā¢ļø, a seaweed-based yarn.
At Stella McCartney, my responsibilities included:
ā¢ Interim Head of Social, liaising directly with founder Stella McCartney and Marketing Director, and managing a Social Media Assistant.
ā¢ Ownership of social media processes, content calendar, copy, reporting, layout approvals and release with senior stakeholders.
ā¢ Work with Meta, TikTok, Dash Hudson and other key external partners on new tools and reporting capabilities.
ā¢ Syndication of social content globally, with the support of local teams, and with the SMC Kids and SMC Beauty accounts.
Social Media ExecutivePangaia
Ā -Ā London, United KingdomFull Time
PANGAIA is a materials science company on a mission to design an Earth-positive future - one where we give back to our planet more than we take. With nature as our greatest ally and biggest inspiration, and science as our compass, PANGAIA brings to life material innovations and showcases how they can be transformed into everyday products. They set the example of how biomimicry, high-tech naturalism, and purpose-driven innovation can be harnessed for good.
At PANGAIA, my responsibilities included:
ā¢ Built a cross-channel social media strategy with Head of Brand, Creative Director and key internal stakeholders.
ā¢ Conceived, designed and led the development of quality, on-brand content, focusing on high-tech materials science, clothing, and environmental impact.
ā¢ Managed and reported on all social channels.
ā¢ Implemented new reporting and CRM tools e.g. Drop.io, lnk.bio.
ā¢ Coordinated and attended relevant events e.g. PANGAIA x Google X Moonshot Factory at COP26, TikTok London Fashion Week, Galeries Lafayette launch and more.
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Skills
- Social Media Management
- Social Media Marketing
- Creative Direction
- Copywriting
- Storytelling
- Sustainability
- Community Development