About me

I have a broad range of experience in media and marketing with a proven track record of delivering successful brand campaigns by integrating innovative social media strategy, creative events and activations and content production across various mediums and platforms. I thrive when working in a collaborative team environment and am always willing to adapt and learn new skills. I’m seeking a new opportunity to further develop my skill set, broaden my knowledge and continue to grow and challenge myself professionally.

QuestionsProjectsExperienceTeam

Projects credited in

• 3

  Creative Couple SeriesIn the lead up to Valentines Day, we profiled four London based couples who are have combined their love for each other with the love of creating.
• Movember Event 2019We teamed up with east London locals, Well Groomed Barber & Caravan Coffee, for a Movember awareness campaign and in-store event. As well as helping to coordinate the event, I photographed the event as well as Well Groomed Barber's Hackney studio.

Work history

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Social Media Manager and Content CreatorDead Pretty
Aug 2019Sydney, AustraliaFreelance
Dead Pretty is an Australian online clothing and accessories boutique. I was originally hired to write features and interviews for the online blog and was then hired to manage their social media and branding to build an engaged online community. This role involves: - Source subjects for written pieces and conduct phone, face-to-face and email interviews. - Deliver content in line with the Dead Pretty tone of voice - Collaborate with Dead Pretty team to create a cohesive brand image - Develop, implement and manage social media strategy - Generate, manage and oversee social media content - Communicate with industry professionals and influencers via social media to create a strong network - Ideate campaigns and photoshoots and cast talent - Measure and report on the success of social media campaigns and activities - Stay up to date with latest social media best practices and technologies
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Co-Creator and Editor-In-ChiefThe Ladies Network
Feb 2015Sydney, AustraliaFreelance
During the final year of my communications degree I co-founded The Ladies Network, a collective highlighting women in the creative industries. Through PR strategy, social media plan and targeted events and exhibitions, we grew to become a notable name in the arts and media scene in Australia and beyond. This role involved: - Grew our combined social media presence to over 50,000 completely organically through content creation and online strategy - Manage website and social media accounts - Execute successful creative concepts with a minimal budget - Commission pieces; receive pitches and select and subedit relevant content for the website - Conduct and produce interviews - Liaise with advertisers, partners and external stakeholders - Organise collaborations with brands and sponsors and managing brand partnerships - Organise the layout and design of web content - Event management and fundraising. Event scales range from small workshops to art exhibitions with 1000 attendees on opening night. - Partnerships included Nike, Adidas, M&C Saatchi London, Miu Miu, BONDS, G-Star, Ella Bache, Lanolips, The Daily Edited, Karen Walker, Well Made Clothes, Merivale, The Art Gallery of NSW, SBS on Demand and Kowtow. My work has been featured and profiled in publications such as VOGUE, Nylon Japan, i-D Australia, Buzzfeed, GQ, Elle Australia, Oyster Magazine, Art Monthly Magazine, Broadsheet, The File and Banshee Publications. 

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Skills

• Writing
• Copywriting
• Content Creatiion
• Social Media
• Marketing
• Social Media Management
• Brand Strategy
• Brand Activation
• Brand Communications
• Marketing Management

Education

Content Marketing
Jul 2019 - Aug 2019Sydney, Australia
Advancing my knowledge of best practice in content marketing. The course covered: understanding audience and brand, consumer behaviour, content marketing toolkit, engaging storytelling, setting objectives, integrating content marketing with social media activity and analytics.
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Bachelor of CommunicationsUniversity of Technology, Sydney
Mar 2013 - Oct 2015Sydney, Australia
I majored in Journalism with a Distinction average. I was a contributor to the UTS Student Magazines U:Mag and Vertigo
 and a member of the UTS Wom*n’s Collective.

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Awards

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Do Gooder Award for Best Community Powered CampaignDo Gooder Awards
Awarded for the successful #EverybodysBridge campaign lead by my communications strategy at PDCN. The campaign ensured that the NSW government provided funding to make the Sydney Harbour Bridge accessible for People with Disabilities.