Arfa Butt

Freelance Music & Talent Director/ Youth Development Consultant

  • LocationLondon, United Kingdom

About me


I am a Freelance music and talent director, I joined MTV in 1999 and now also work as a youth development consultant. My heart has always been in youth and music education and I've actively been involved with the youth initiatives within MTV/Viacom. I've spearheaded an endless array of international platforms, including the launch and management of MTV’s first UK urban channel, MTV Base in 1999, then commissioned to create MTV’s 100th channel, MTV Base Africa in 2004. Worked with a pool of International and local talent including up & coming artists I've introduced to the UK through MTV’s The Wrap Up blog & MTV Base, I am a judge on the panel for MTV Brand New, MTV's Top Ten MC's, BET Awards and MTV Europe Music Awards along with other initiatives. An international talent booker with local schools and charities including Value Life, an anti gun and knife crime school based community initiative at Gladesmore School in Tottenham. The aim of the campaign is not only to eradicate gun and knife crime but also to empower students to maximise their potential. My younger brother became a victim of knife crime eleven years ago and was stabbed 13 times, this is a matter very close to my heart. I lecture on the role of women in creative businesses, recognition of their achievements as well as the importance of positive role models. Alongside mentoring apprentices at MTV/Viacom, I'm a speaker and on the leadership team for ‘Fusion’ an employee affinity group at MTV/Viacom promoting diversity and education within the business, create programming for youth arts organisations and charities working in the creative industry, extra curricular activities with young people at risk, young people incarcerated, music therapy sessions or just those seeking alternative career paths into the music industry. I use music education /therapy as a form of self expression, exploration, empowerment and creativity. A consultant with The Barbican Young Arts Academy and The Amy Winehouse foundation working with vulnerable young people delivering a masterclass in communication and networking, youth and arts organisations in Lancashire I host a masterclass 'Muslim Music Matters' with young muslim girls and create customised programmes, I am a mentor for Tedx Teen in London, an advisor for America’s Amazing Teens, Creative Access, On the board for Viacommunity Day, a judge/mentor with The Big Music Project funded by The National Lottery/The Brits; and an International Judge for The Namibian Music Awards, The Unsigned Music Awards and XLP. I've also recently become an ambassador for Skye Alexandra House working with vulnerable young women and running CSE and Gang training.



  • Teaching
  • Digital Media
  • Events
  • Marketing PR
  • Music
  • TV
  • Branding
  • Art Therapy
  • Creative
  • Management
  • Marketing Strategy
  • Project Management
  • Social Media Marketing
  • Communications

Work history


Freelance Music Editor & Talent Consultant


Jan 2007