About me

A cultural strategist and music industry visionary. I've successfully built, scaled and managed global businesses, campaigns and content. With 23 years experience working across black music and culture. Working with various artists across genres, music/ arts organisations, schools, colleges and creatives across the industry running masterclasses, coaching, career pathways and mentoring sessions. Outreach, engagement and partnerships include MTV/Viacom, The Barbican, Warner Music UK x Creative Access, Musicians Union, WOW Festival, She Said So, Google, Spotify, Global Big Music Project, A3C Hip Hop Festival (Atlanta), August Wilson African American Cultural Centre (Pittsburgh), Arts Depot, Liverpool Music Convention, Newham Youth Commission, Muslim Women’s Conference (Mauritius), Translation LLC (NY), Kingston Creative (Jamaica) and many more. A passion for creative education, social impact/justice, inclusion and partnerships that make the world a better place. I design, develop & deliver crime reduction specific creative engagement programmes and services working with children and young people, alternative provision, young offenders and communities affected by serious violence. A Director & Chair Of Governors - Education Links (an alternative provision free school in Newham, East London for 11-16 year olds on the verge of exclusion from mainstream education) Chair, partner and community/stakeholder engagement lead Newham Youth Commission. If you’re interested in learning about my work or have a project that could use my expertise, drop me a line arfawb@gmail.com

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Work history

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DirectorThe Form[You]La - 1-2-1 coaching, Industry Sessions & Events
May 2018London, United KingdomFreelance
*The Form(You)La x Chelsea Football Foundation Creative Engagement Programme October 2019 Creative writing & expression sessions with young women 8-18 years old attending the CFF Premier League Kicks programme at Stamford Bridge. *The Form(You)La x Pavilion Pupil Referral Study Centre April 2019 / February 2020 A creative personal development programme for young women 11-16 years old excluded from mainstream education. All sessions delivered by women who work across the music industry. *The Form(You)La x Sounds Like London Ambassador/ Curator/Engagement Lead- Women in Music- June 2018 The Mayor Sadiq Khan wanted to shine a spotlight on London’s world-class and diverse music scene. Sounds Like London was a Mayoral led festival that brought together venues, artists, music lovers and cultural organisations for a month of events, showcases, concerts, workshops and exhibitions, A celebration of women in and across the industry. I led the outreach and engagement of the campaign, booked ambassadors/influencers and hosted one of the four flagship events at MTV/Viacom; a free event for 50 young BAME women passionate about working in the music industry. *The Form(You)La Newham Youth Engagement Conference- University Of East London May 2018 I hosted the first youth conference in the borough where young people had the opportunity to engage directly with key stakeholders, multi-agency professionals, parents and the local mayor to advise on education policies, exclusions, policing(stop & search), commissioning of youth services, violence/safety and mental health.
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Music & Talent Director/ Booker, Youth Development Consultant and CoachVarious
Dec 2006London, United KingdomFreelance
Extensive international expertise in startups, music/youth marketing, influencer partnerships, lifestyle & talent branding. 20+ years of experience on all sides of the music business (strategy /digital media / careers & industry education / programming / broadcasting / talent management / events). Working with various artists, music/ arts organisations, schools, colleges and creatives across the industry running masterclasses, coaching, career pathways and mentoring sessions. Creative engagement, strategy and programmes with a focus on mental health & wellbeing, positive alternative provision, exclusions, criminal exploitation, safeguarding and personal & professional development opportunities for children and young people. Outreach, engagement and partnerships include MTV/Viacom, The Barbican, Warner Music UK x Creative Access, Musicians Union, WOW Festival, She Said So, Google, Spotify, Citizens UK, Global Big Music Project, A3C Hip Hop Festival (Atlanta), August Wilson African American Cultural Center (Pittsburgh), Plashet Secondary School (Newham) Arts Depot, Liverpool Music Convention, WOW Festival, Muslim Women’s Conference (Mauritius), Translation LLC (NY), Kingston Creative (Jamaica) and many more.

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Skills

• Teaching
• Music
• TV
• Music Consulting
• Youth Engagement
• Youth Marketing
• Cultural Insight
• Culture Marketing
• Cultural Projects
• Broadcast Media