Arianna Atzeni

As a Media Communications Executive, I'm in charge to spread into the World Wide Web our English School offers and values. I constantly create contents for our Facebook page (http://on.fb.me/1bWp5Ug) , our Twitter account (https://twitter.com/NSTSMalta), Pinterest profile (http://bit.ly/170ZRNS) and Google+ (http://goo.gl/Jk0uQw). I also manage Facebook Advert Campaigns. As a plus, I supervise the creation of effective advertising strategies and, as an Art Director, I supervise and create simple but effective flyers and artworks (using graphic tools as Gimp, Canva and other free tools) and organized and developed different video/photo projects in collaboration with local and foreign artists. During these years, I had the occasion to be a tutor for a lot of interns who choose our company to conduct their work experience.

The aim of the master was to teach us all the secrets behind an excellent running of websites, blogs and social medias tools, in particularly we learned how to be a good web editor and content curator, how to use blogs and social media to increase the presence on the web (with marketing technique of SEO and SEM) and also which strategy works better in any e-commerce reality.