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Experienced senior music marketing executive, with 9 years experience in marketing, the last 3.5 of which have been high-level global music marketing involving managing large multi-discipline marketing and social teams both in-person and remotely. As Head of Marketing at Boiler Room, I am responsible globally for the development, planning, execution, tracking, and reporting of Boiler Room’s Digital Marketing strategies across all Boiler Room content and platforms, with the aim of driving brand awareness and consideration as well as driving user acquisition for our owned products. Our platforms include 7 Social Media platforms with 5M+ fans, our YouTube channel with 1.3m+ subscribers, our website boilerroom.tv, mobile app (iOS and Android), TV app (Apple TV), Email marketing database with 750k+ subscribers, user research group of 9500+ members, media partnerships, PR, and emerging technologies. Skilled at interpreting data, user behaviour, and wider trends in order to accelerate global audience growth across multiple platforms – I’ve driven growth at Boiler Room to date from 11 million to 257 million in average monthly unique users reached. The insights I’ve derived and actioned have allowed us to effortlessly expand our reach in new territories, like Georgia, and validated our music team’s diversification into a variety of new genres outside of the electronic music Boiler Room is traditionally known for.Locked Pro Plan feature
Responsible for directly line managing the global Marketing team of 8 across our 4 offices in London, NYC, Berlin, and Mexico City. The Marketing team focusses on growing and engaging a global community of active music fans, including overseeing all paid advertising, digital and social content, OOH advertising, outreach campaigns, pro-active community management, and developing and executing market research and user experience studies. Responsible for managing £300k annual marketing budget across sponsored and non-sponsored content. Responsible for overseeing the marketing activation around all launches in new territories and markets, from Chile to China. Responsible for overseeing all marketing activities for our commercial partnerships including Ballantine’s (Pernod Ricard), Ray-Ban (Luxottica), Google, Bud (AB InBev), GoPro, and others.
Responsible for delivering a 243% increase of monthly social media traffic to the FACTmag.com site within 8 months and the increase of fans and engagement across all FACT social properties, by overseeing and driving all digital and social growth strategy and execution.
Developed & executed data-driven content strategy; I was involved in digital-led audience-focussed projects for brands and events including IBM, Twitter, Skype, Nokia, Adobe, Cannes Lions, CES, Ogilvy, OMD, Marks & Spencer, BT, Expedia, and British Airways.
Created and implemented content-led 360 digital and social marketing strategies for businesses and individuals.