Betta Home Living is an Australian electrical retail franchise service with over 200 stores nationwide. We liaise with worldwide suppliers such as Beko, LG, Panasonic, SMEG, Fujitsu, Dyson & Samsung. Key Roles & Responsibilities • Managing monthly catalogue process – inclusive of catalogue distribution management, editing, proof reading, liaising with product category managers and the merchandising team. • Acting as Account Manager (liaising between our printing/creative agencies/designers and our 200 franchise stores) in regards to advertising and marketing tasks. • Assisting with elements of PR, Sponsorship & Local Marketing Activity (Betta are sponsors of various national sporting teams) • Art Direction – organizing all creative artwork for our store’s press ads, television and radio ads • Brand Management – making sure all of the branding in our franchise stores remains consistent nationwide. • Implementing effective marketing campaigns and ensuring positive results are achieved.
Majoring in Advertising/Public Relations with a minor in Entertainment Marketing