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Armin Shafri
Available

Armin Shafri

Creative Writer and Content ProducerMalaysia
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Denise Chippindale
Monty Verdi
Mike Reed
Armin Shafri
Available

Armin Shafri

Creative Writer and Content ProducerMalaysia
Professions
  • Creative Director
  • Camera Operator
  • Writer
LevelMid Level
AvailabilityFreelance, Full-time, Internship
About me
23 | Writer | Content Producer | Avid Traveller | Photographer | Burrito Wrapper | Everyday Daydreamer | Conversationalist | Sometimes Creative Director | Producer | Wine Connoisseur From a family of 5, with brothers and father working in the advertising industry. So in a way this job represents a sentimental/nostalgic value. I am still young and learning my way, creating and being the best version of myself. Throughout my experience, I always tell people to treat brands like human beings, not profit. They have emotions with highs and lows. You see most creatives and executives neglect the value of designing experiences from the onset. They talk. They build and sell around it, WHILE STILL MISSING IT. The design and importance of experience is crucial because not only is experience everything, it is human. Experience is sensory. That’s why the future of brands is experiential. That is why I believe in multi sensory advertising and marketing. It’s personal and its contextually and culturally relevant. That is why I believe in getting up-close and personal with my clients so they can better connect with people. I try not to associate myself with the term, business as usual especially in this constant revolving industry .
PostsProjectsExperienceTeam
Projects
  • SULTAN IBRAHIM SHAH STADIUM LEGACY LIT LAUNCH
    SULTAN IBRAHIM SHAH STADIUM LEGACY LIT LAUNCHHired as a content lead by Lakoo Advertising, we managed and orchestrated campaigns leading to the launch and the stadium launch itself. Learned a lot through event management and how they executed these features of augmented reality content, holograms, projection mapping and LED balls to enhance the launch of the new multi million dollar stadium with state of the art facility, supervised and collaborated with Italian Football body.
  • NIKE X JOHOR DARUL TAKZIM FC
    NIKE X JOHOR DARUL TAKZIM FCAn collaborative advert between JDT FC, owned by the Johor royal family and NIKE US prior to releasing their new 2020/21 jersey. I was the content lead as a freelancer hired by Lakoo Advertising Malaysia.
  • SHARP X TOURISM MALAYSIA TRULY 8K TRULY ASIA
    SHARP X TOURISM MALAYSIA TRULY 8K TRULY ASIAIn conjunction with Visit Malaysia 2020, Chilli Pepper Films (The content house I work for) became the first content house in the country to shoot Malaysia in 8K. We hired world acclaimed director, Mark Toia whom we worked with back in the past and we also hired Director of Photography, Cameron Michael to help us curate a visual narrative of Malaysia. To show what the term, Malaysia Truly Asia means to us. That Malaysia is not known for its beaches, cities and culture but it’s huge diversity tha
Work history
    C
    C
    Writer and Content ProducerChilli Pepper Films Malaysia
    MalaysiaFull Time
    Chilli Pepper Films is an local and global award winning content house with 32 years of experience in the industry. Working with brands in the government and private sector like Tourism Malaysia, Petronas, Malaysia Airlines etc.
Skills
  • Creative
  • Creating Stories
  • Moodboard Creation
  • Camera Assisting
  • Camera Operation
  • Video Editing
  • Content Producing
  • Creative Approach
  • Marketing Analytics
Education
    U
    U
    BA (Hons) Journalism, Media and AdvertisingUniversity of Hertfordshire
     - United Kingdom