Arnaldo Smet
Available

Arnaldo Smet

Vice President Marketing EMEALondon, United Kingdom
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Arnaldo Smet
Available

Arnaldo Smet

Vice President Marketing EMEALondon, United Kingdom
About me
A senior marketing and digital media professional with strategic vision and a creative mindset who has over 10 years experience in shaping global entertainment brands and delivering award-winning campaigns across international markets
Projects
  • Adventure Time 'Once Upon an Ooo'
    Adventure Time 'Once Upon an Ooo'An interactive web experience to coincide with the launch of new episodes of Adventure Time on Cartoon Network. Rolled out in 18 EMEA markets.
  • TNT Benelux launch
    TNT Benelux launchTNT Benelux launch with the worldwide viral video hit ‘Dramatic Surprise on a Quiet Square’, one of the “most shared ads of all time” according to Mashable
Work history
    E
    E
    Vice President Marketing EMEAEntertainment One
    London, United KingdomFull Time
    Leading the development of regional brand strategies and 360 marketing campaigns for all eOne franchises in EMEA, with lead markets being Germany, France, Spain, Italy, Nordics, Russia & Turkey. Working across content and consumer products (Toys, Publishing, Apparel, FMCG, Gaming), devising year and long-range plans, and setting territory priorities and marketing budgets in conversation with senior leadership and commercial stakeholders. Heading up a team of Directors and Managers in charge of campaign ideation, asset production, media buying, brand partnerships, experiential, press relations and social media.
    T
    T
    Digital Manager CEETurner Broadcasting System
     - London, United KingdomFull Time
    Setting the editorial strategy for all Turner digital platforms across Central and Eastern Europe. Supervising content and product development for web, mobile and social media with a team of producers and agencies, managing timelines and project budgets. Driving creative innovation, new business opportunities, and traffic and engagement on all platforms.
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Skills
  • Digital Media
  • Leadership
  • Public Relations
  • Content Creation
  • Brand Development
  • Integrated Marketing
  • Creative Direction
  • Stakeholder Management
  • Media Buying
  • Data Insights
Education
    U
    U
    MasterUniversity of Antwerp
     - Antwerp, Belgium
    Multilingual Professional Communication
    U
    U
    Academic Teaching DegreeUniversity of Antwerp
     - Antwerp, Belgium
    Academic Teaching Degree
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Awards
    D
    D
    NominationDigital Communications Awards
    Cartoon Network 'Vlog It' talent competition
    C
    C
    2x GoldCommunicator Awards
    Adventure Time ‘Once Upon an Ooo’ website
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