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arnaldo smet

Senior Marketing & PR Manager

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About me

A true marketing and digital media professional who has nearly 10 years experience in building brands across international markets with ambition, creative vision and a strategic mindset.


  • Digital Media
  • Leadership
  • Marketing Communications
  • Creative Strategy
  • Brand Building
  • Franchise Management

Work history


Senior Marketing & PR Manager


Nov 2010
  • Leading all marketing, PR and digital activities for Turner channels and brands across Central & Eastern Europe - Drive creative innovation, new business opportunities and growth on all digital platforms - Long-range franchise planning and yearly budget allocation across markets - Set regional priorities and benchmarks, and advise on local launch strategies - Oversee the production of campaign assets for spot, print, online, outdoor and events, ensuring all materials comply with brand guidelines - Supervise the production and localization of rich media banners, microsites, mobile apps and online games in 7 languages - Compile regional reports for senior executives and prepare sales presentations for new business pitches and affiliate deal renewals - Coordinate brand and talent appearances at industry and consumer events such as Cable Congress, Annecy International Animated Film Festival and local Comic-Con conventions - Write corporate press releases and brand announcements - Support Ad Sales, Licensing and Distribution teams to push the monetization of brands forward with VOD, channel and retail promotions


Digital Account Manager

Way To Blue

Dec 2008 - Oct 2010
  • Managing up all theatrical & home entertainment accounts in Benelux and Scandinavia at this top 20 UK media agency - Translate global marketing strategies into creative, local PR ideas, oversee execution, and present results to clients - Create exciting made-for online content, such as editorial features and video interviews, and syndicate it to appropriate target outlets - Put together end reports and online buzz monitoring, covering specific demographics and interest groups


Publicity Assistant

Film Independent

Mar 2008 - Jul 2008
  • Reporting to the Publicity Manager of the main film festival in Los Angeles - Liaise between festival executives, filmmakers and journalists, both US and international - Organize festival events and represent the publicity department at press screenings, seminars and red carpet premieres, including the world premieres of ‘Wanted’, ‘Hellboy 2’ and ‘Journey to the Center of the Earth’



Multilingual Professional Communication

University of Antwerp

Aug 2006 - May 2007
  • Multilingual Professional Communication


Academic Teaching Degree

University of Antwerp

Aug 2005 - May 2006
  • Academic Teaching Degree


Germanic Literature and Linguistics

University of Antwerp

Aug 2001 - May 2005
  • Germanic Literature and Linguistics