Work history
Graduate XMP digital Planner – MCDONALD’S & HASBRO
- London, United KingdomFull Time
Planning
♣ Planned campaign’s digital spend in line with the budget based on previous learnings as well as testing new formats and suppliers
♣ Liaised with internal teams and partners to ensure all elements of each campaign went live as planned
♣ Optimised campaigns throughout their duration in order to meet and exceed KPI’s
♣ Evaluated performance post-campaign to ensure improvements & recommendations could be used for similar future campaigns
♣ Took a lead role in the planning and management of all stakeholders for McDonald’s Channel Us YouTube platform from launch, ensuring weekly deadlines were consistently met
Client Services
♣ Held weekly 1-2-1 phone calls with clients on campaigns to ensure they were fully aware of the current performance and optimisation’s we had implemented to improve results
♣ Regularly had to present campaign results to clients including Head of UK Marketing for McDonald’s and Marketing Director at Hasbro
♣ Played an integral role in the evolution of the Nerf brand with Hasbro by helping to shape creative ideas and strategy that led to digital campaigns
Miscellaneous
♣ Daily meetings with media partners to not only remain commercially aware but to report back internally strengths & weaknesses of potential new platforms
♣ Liaised with McDonald’s creative agency (Leo Burnett) on a weekly basis and offered recommendations based on previous results
Marketing AssistantLive Nation
- London, United KingdomFull Time
Placement as part of my undergraduate degree where I worked predominantly within Digital but across four teams during the year:
Digital
♣ Executed CRM campaigns from briefing the design team through to segmentation & implementation using Adobe DreamWeaver & ExactTarget
♣ Created content for Live Nation, Calling & Bluesfest social profiles with Adobe Photoshop
♣ Managed & updated the Live Nation & O2 Priority website including running A/B tests to continually optimise
♣ Created and optimised Google AdWords campaigns
♣ Launched and grew a Street Team to over 100 students for Wireless Festival which involved managing and liaising with them all on a daily basis in order to ensure the correct marketing materials were delivered and displayed
Campaigns
♣ Took the lead on campaigns from start to finish which consisted of briefing departments, allocating marketing budget, optimising areas of the plan when required and analyzing performance post-campaign
♣ Reconciled campaigns post-tour
♣ Liaised with venues to ensure visual presence of Live Nation shows was prevalent and branding remained consistent throughout
♣ Worked alongside OMD UK to agree on paid digital strategy & with Sold Out for all offline advertising for each individual campaign
PR
♣ Created weekly and solus press releases for launch of new tours and festivals
♣ Handled press accreditations for all UK tours and festivals
Creative
♣ Wrote creative brainstorm briefs to assist with idea generation for new tours and festivals
♣ Performed competitor analysis to help the team further understand the UK live music and festival landscape
Skills
- Software Digital Marketing Email Marketing CRM
- Advertising Planning
- CRM
- Account Management
- Budget Allocation
- Campaign Management
- Ad Campaigns
- Client Liaising
- Commercial Acumen
- Data Analysis
Education
1st BA (Hons) Marketing
- Birmingham, United Kingdom
1:1
As Level, A2 Level
- Wolverhampton, United Kingdom
B - Business Studies
BC - Information Technology (Double Module)
Awards
IPA Foundation ExamThe IPA (The Institute of Practitioners in Advertising)
Merit