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Highly motivated digital marketer with experience within both media agency & client side businesses. Now seeking a challenging position with a digital focus to develop my existing capabilities, having travelled around South America, Europe & Asia for the past 12 months.Locked Pro Plan feature
Planning ♣ Planned campaign’s digital spend in line with the budget based on previous learnings as well as testing new formats and suppliers ♣ Liaised with internal teams and partners to ensure all elements of each campaign went live as planned ♣ Optimised campaigns throughout their duration in order to meet and exceed KPI’s ♣ Evaluated performance post-campaign to ensure improvements & recommendations could be used for similar future campaigns ♣ Took a lead role in the planning and management of all stakeholders for McDonald’s Channel Us YouTube platform from launch, ensuring weekly deadlines were consistently met Client Services ♣ Held weekly 1-2-1 phone calls with clients on campaigns to ensure they were fully aware of the current performance and optimisation’s we had implemented to improve results ♣ Regularly had to present campaign results to clients including Head of UK Marketing for McDonald’s and Marketing Director at Hasbro ♣ Played an integral role in the evolution of the Nerf brand with Hasbro by helping to shape creative ideas and strategy that led to digital campaigns Miscellaneous ♣ Daily meetings with media partners to not only remain commercially aware but to report back internally strengths & weaknesses of potential new platforms ♣ Liaised with McDonald’s creative agency (Leo Burnett) on a weekly basis and offered recommendations based on previous results
Placement as part of my undergraduate degree where I worked predominantly within Digital but across four teams during the year: Digital ♣ Executed CRM campaigns from briefing the design team through to segmentation & implementation using Adobe DreamWeaver & ExactTarget ♣ Created content for Live Nation, Calling & Bluesfest social profiles with Adobe Photoshop ♣ Managed & updated the Live Nation & O2 Priority website including running A/B tests to continually optimise ♣ Created and optimised Google AdWords campaigns ♣ Launched and grew a Street Team to over 100 students for Wireless Festival which involved managing and liaising with them all on a daily basis in order to ensure the correct marketing materials were delivered and displayed Campaigns ♣ Took the lead on campaigns from start to finish which consisted of briefing departments, allocating marketing budget, optimising areas of the plan when required and analyzing performance post-campaign ♣ Reconciled campaigns post-tour ♣ Liaised with venues to ensure visual presence of Live Nation shows was prevalent and branding remained consistent throughout ♣ Worked alongside OMD UK to agree on paid digital strategy & with Sold Out for all offline advertising for each individual campaign PR ♣ Created weekly and solus press releases for launch of new tours and festivals ♣ Handled press accreditations for all UK tours and festivals Creative ♣ Wrote creative brainstorm briefs to assist with idea generation for new tours and festivals ♣ Performed competitor analysis to help the team further understand the UK live music and festival landscape
B - Business Studies BC - Information Technology (Double Module)