Work history
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T
Marketing Automation SpecialistThe Hyve Group
London, United KingdomFull Time
Create, execute and manage innovative campaign plans.
Collaborate with the marketing and design teams to ensure all campaign plans are
strategically aligned to business objectives.
Responsible for the successful campaign plan execution including:
Email Build/Send using Marketo
Data Segmentation and Targeting to increase effectiveness
Run regular A/B tests for email campaigns to optimise performance
Create Marketo Forms
Built an A/B Testing Dashboard to monitor the performance of A/B test results.
Report campaign performance to the Event Directors and Marketing Managers.
Skills
- Email Management
- Automation Marketing
Education
K
K
Master's in International Business ManagementKingston University London
- London, United Kingdom