Work history
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Freelance Marketing ManagerOliOli Children's Museum (Dubai)
Dubai, United Arab EmiratesFull Time
• Plan and execute a monthly and annual marketing calendar which accounts for all marketing channels and their best use to meet campaign targets - combining all channels to create an integrated approach to both campaigns and activations.
• Working with third party agencies including paid media, PR, SEO and content teams to deliver seasonal and ongoing campaign objectives.
• Oversee and manage the monthly and annual marketing budget, working with third party agencies and stakeholders to use the budget efficiently to achieve objectives.
• Brief creative and content teams on requirements, manage/oversee production and direct editing process to ensure correct output.
• Gathering and refining data from both in house marketing efforts and third-party teams and reporting on result to the key stakeholders.
• Develop a strong and consistent brand positioning for OliOli including a clear value proposition and tone of voice. Ensure that this is communicated across all marketing channels to build profile and awareness.
• Implement tactics to continually grow the customer email database, actioning appropriate segmentation of the database and copywriting engaging and personalized email campaigns to achieve sales and marketing objectives.
• Working with the in-house team to produce a strong organic social media presence including engaging social copy, creation and curation of appropriate images/video as well as active community management including responding to reviews, comments and questions across all platforms.
• Developing and maintaining the OliOli website in collaboration with the development team, ensuring all new campaigns and activations are reflected accurately and optimized for desktop and mobile.
• Develop partnerships with relevant brands and communities to build valuable relationships and further grow awareness.
• Working with the management team to develop and implement forward thinking customer acquisition and retention programs. Thinking of ways to use marketing channels to increase customer visitation frequency, spend and ensuring a good balance of repeat vs new customers.
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Marketing ManagerLiked Social
- Dubai, United Arab EmiratesFull Time
Founded a digital marketing agency focused on servicing small to medium businesses in Dubai on the following areas:
• Develop a strong and consistent brand positioning for clients and ensure that this is communicated effectively over chosen marketing channels.
• Planning and scheduling content in accordance with the marketing calendar and overall objectives.
roducing a strong organic social media presence for all clients including engaging social copy, creation and curation of appropriate images/video/graphics as well as active community management including responding to reviews, comments and questions across all platforms.
• Managing paid social media campaigns including budget allocation, setting up of target audiences, curation of appropriate content and reporting/monitoring of results.
• Managing and growing customer email databases for clients, actioning appropriate segmentation of the database and copywriting engaging and personalized email campaigns to achieve sales and marketing objectives.
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Skills
- Social Media Advertising
- Social Media Management
- Graphic Design
- Video Editing
- Ad Campaigns
- Ad Copywriting
- Copywriting
- Wordpress
- SEO
- Email Campaign
Education
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BScUCL
- London, United Kingdom
Econonomics