Work history
Senior Account ExecutiveMindshare Worldwide
London, United KingdomFull Time
• Support on management for Nike and Rolex accounts to plan and execute all channel campaigns
• Overseeing day to day client relationship
• Working with the Account Director in elevating the Mindshare Trade Desk to a position where it can assist in client strategy.
• Plan, set up and manage multi-device campaigns on real-time advertising platforms using multiple DSPs and ad exchanges
• Test and implement 3rd party trackers, VAST/VPAID tags and display banner creatives
• Oversee design, delivery and manage responses to briefs incoming from designated clients
• Monitor campaigns including troubleshooting, optimise campaign performance and revenue based on bid activities by using in-depth data analysis to reach campaign KPIs
• Responsible and accountable for monitoring performance KPIs ensuring that action is taken in the event of under-performance.
• Experience working towards CPC, CPCV, CPA, CTR, Viewability, Branding and Awareness and more.
• With the support of the Programmatic Account Director foster good working relationships with agency teams & manage their expectations
• Support, manage and ensure high quality output from Junior Account Executives
• Oversee delivery of commentary and interpretation of insight reports and present to agency and client (w/ Insight and Analytics).
• Deliver campaign reports to clients with insightful commentary and analysis on a regular basis and to agreed deadlines.
• Lead reconcile delivery with agency teams.
• Coordinate and build close relationships with publishers, private exchange networks and 3rd party data suppliers to customise campaign targeting and maximise campaign performance
• Working with the Account to review, develop and put in place improvements in the operational capabilities, workflows, or new technology of the Mindshare Trade Desk.
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Media Operation ExecutiveTime Inc UK (Viant)
- London, United KingdomFull Time
• Responsible for managing publisher partnerships and identifying new publisher opportunities across the Viant Inc. | Time Inc. platform building a safe, profitable, and high performing ecosystem for our clients.
• Maintain and source new relationships with supply partners through programmatic and direct channels.
• Provide strategy and supply-side knowledge to campaign group to achieve revenue and KPI targets.
• Proactively negotiating and reviewing the Monthly/Quarterly buying strategy to ensure most competitive rates/performance and value to the network.
• Constant analysis and assessment of performance (to include site and partner performance analysis) and identifying areas and solutions for improvement.
• Utilising our own DMP and DSP to target appropriately and deliver across both direct and RTB inventory.
• Monitoring campaign progress on a day-to-day basis, ensuring smooth delivery and performance to advertiser’s KPIs.
• Run daily reports in third party ad servers, i.e. APX/DBM and internal reporting tools.
• Experience using various SSPs and ad exchanges to ensure efficient use of OMP and PMP inventory such as Rubicon PMP to meet campaign needs.
• Constantly analysing client numbers versus our numbers, checking for discrepancies.
• Prepare reports detailing delivery and performance of campaigns.
• Support Sales Directors, Account Executives, and Account Managers in all day-to-day activities and communicate issues with AM’s.
• Responsible for sharing knowledge with Sales on successful execution with a focus on client goals and objectives.
• Respond to and facilitate requests from marketers, online advertisers, and agencies.
• Work with the direct media buying team and media analytics team on campaign strategy.
Skills
- Programmatic Advertising
- Digital Media
- Account Management
- Advertising Campaign
- Data Analysis
- Advertising Sales