About me
I am a dependable, creative and collaborative content marketing professional with experience of working across a variety of digital channels, including web, social media, email, and SEO. An excellent communicator and copywriter, who is data-driven with a proven track record in delivering targeted marketing campaigns and content marketing strategies to drive business growth and engage customers. Seeking an opportunity to further develop my digital skillset and to work with like-minded individuals.
Work history
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Content and Editorial leadFreesat
London, United KingdomFull Time
• Managing content distribution to the website and social media platforms to increase web traffic
• Leading and implementing a content strategy aligned with the company’s short-term and long-term targets
• Served as the key marketing contact for over 180 TV channels including ITV, BBC, Netflix and YouTube
• Implementing seasonal content campaigns for new customer acquisition and retention. Our 2018 Christmas campaign was the most successful in the company’s history and generated a 50% increase in unique users YoY, and increased the average time spent on site by 10 seconds
• Collaborating with the wider marketing team and design agencies to plan and develop site content, style, and layout
• Writing copy for TV programmes viewed by millions of people
• Management of our in-house TV recommendations service which required researching TV programmes and working with multiple broadcasters
• Delivering a strategy for the email newsletter, writing and building personalised emails to service all of the customer types
• Serving as the company’s content marketing expert and proof-reading copy across all areas of the business
• Analysing and reporting on content marketing performance across all channels including web, set-top box and mobile app, gathering insight to identify trends and to optimise the editorial calendar
• Presenting at company team meetings
• Setting KPI metrics for content
• Working with company directors to develop Freesat’s tone of voice and in-house style
• Onboarding and training new employees in the marketing team and across the company
Skills
- Brand Campaigns
- Online Content
- Google Analytics
- CMS Management
- CRM Marketing
- Editorial Content
- Social Content Strategy
- Web Content
- Microsoft
- Adobe Indesign
- Digital Marketing
- TV Campaigns
- Copywriting
- Data Driven
- Customer Acquisition
Education
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Print JournalismNottingham Trent
- Nottingham, United Kingdom
BA Honours in Print Journalism
NCTJ accredited Diploma in Journalism
Awards
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NCTJ DiplomaNottingham Trent
NCTJ Qualified in Journalism