About me

A creative, personable and conscientious self-starter possessing a breadth of graphic design and art direction experience. I am a highly motivated, dynamic team member who strives to provide my clients with innovative strategies and creative solutions.

QuestionsProjectsExperienceTeam

Projects

• 11

  MADE.COM──── MADE YOU LOOK - a visually surprising advertising campaign aiming to reinforce MADE.COM’s forward thinking brand strategy - great design direct from the makers. Bold eye-catching images are married together using a creative strap-line that extends across a range of media. Creating a visually engaging campaign that commuters had to look twice at.
• 5

  MADE.COM──── Phase two of the MADE YOU LOOK campaign acquired a Christmas twist. Visually beautiful objects associated with the festive period were dipped in gold, or coated in copper and placed alongside their room sets. Bringing commuters MADE YOU LOOK pt. 2 with a festive feel.
• MOTHERCARE──── ‘I wonder’ marketing campaign - aims to capture all the bubbling curiosities that run around the mind of any parent - to - be as they anticipate the arrival of their little one. Each category opener was allocated its own fitting ‘I wonder’ and brought to life using a quirky paper art style. Artwork featured across a range of print and online.
• 1

  CLARKS──── Clarks seasonal campaign features a collection of beautifully styled portraits shot in a clean studio environment. The campaign captures curious personalities alongside the importance of play. Each portrait is combined with its corresponding product using a simple - yet ambiguous strap-line, aiming to encapsulate the character of the child alongside the features of the shoe.
• LOMBOK──── Furniture store re-brand, involving a re-design of the logo, catalogue and in-store graphics. This re-brand then led to the introduction of magazine inserts, a store refit and website re-design in order to re align the brand back with its heritage. The overall structure of the previous logo remained, but a change to the colour and typeface were applied, allowing it to feel more modern, minimal and most importantly legible. The remaining assets where designed around the logo, injecting colo
• KIDLY──── Creating a series of images to launch Kidlys website and social media. These images needed to represent Kidly’s brand values - fun, friendly and most importantly trustworthy. This forward thinking brand sells tried and tested products by parents and babies, allowing them to sell the best baby products in the market. Each image was used to represent a different Kidly category including eat, teethe, play etc.

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Work history

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DesignerThe Grid Creative
Nov 2014London, United KingdomFull Time
Key roles include concept creation, presentation and artwork production for a wide range of projects ranging from out of home campaigns to brand redesigns. Utilising skills from art direction, idea generation to print and digital design. Liaising with clients is key to my role by interpreting briefs, communicating ideas and collating feedback whilst also handling project time-lines and budgets. Working individually, as well as part of a team, has allowed me to manage jobs whilst also contributing to projects when necessary through each stage of the design process.
Studio ManagementUpper Studio
Jun 2014 - Nov 2014London, United KingdomFull Time
Key roles included booking in and out jobs, whilst also liaising with clients from the very start to delivering the job. Managing time-lines, processing and organising files in preparation for retouch, alongside a general organisation of the office.

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Skills

• Graphic Design
• Branding
• Print Design
• Logo Design
• Photoshop
• Art Direction
• Digital Design
• Editorial Design
• Typography
• Layout Design

Education

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BA(H) Graphic Design First Class DegreeNottingham Trent University Student
Sep 2011 - Jun 2014Nottingham, United Kingdom