Ashiana Pradhan


  • LocationLondon, United Kingdom


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  • Fashion
  • Marketing PR
  • Copywriting
  • Editing
  • Journalism
  • Lifestyle
  • Creative
  • Social Media Marketing
  • Popular Culture
  • Social
  • Office
  • Content and Media Writing
  • Copywriting

Work history


Director of Culture

The Culture Trip

Jan 2016 - May 2016
  • Lead and managed the ‘London’ section of, an on-line platform for all things art, culture food & travel across the globe. Introduced a ‘Restaurant of The Week’ and ‘Chef Spotlight’ series, reviewing London restaurants weekly and interviewing well-known chefs such as Scott Hallsworth, Joakim Prat and Jose Pizarro. Recruited and managed a network of local writers and contributors Recruited, trained, and managed a team of interns Commissioned and edited all timely, attractive and diversified content production using CMS Developed and managed Twitter and Instagram accounts and increasing the following by 15,000 in 4 months Lead partnership efforts with local universities, travel organizations, PR agencies and publications Collaborated on a large-scale SEO projects Chose content, design and imagery for The Culture Trip newsletter mailing list across the local art, culture, food and travel sectors

2016 Localization Editor

Quill Content

Sep 2015 - Feb 2016
  • Localised and edited SEO-friendly product category descriptions for directed to a U.S. audience with accuracy and speed Maintained a comprehensive knowledge and understanding of luxury designer brands and their distinctive styles Adapted to the client brief and followed a stringent tone of voice guidelines Worked and communicated with internal teams to produce the premium content on brief and on deadline Honed organisational skills and a sense of personal responsibility for my workload as the role was based remotely


Editorial Intern

Kensington AND Chelsea Magazine

Mar 2015 - Jul 2015
  • Assisted the Editor and Deputy Editor of Kensington and Chelsea Magazine and Notting Hill and Holland Park Magazine with the future planning of editorial content and design evolution Sub-edited via InDesign Developed and managed key PR contacts Represented the company at high-profile external events, restaurant reviews and meetings Supported daily company processes Maintained a passion for the luxury industry, from travel and beauty to art, interior design, fashion and fine dining. Maintained a constant awareness of local areas and any events or news that may be of interest to discerning readers Sourced content and images from PRs and wrote up news stories for various sections of the magazine including: Home and Garden, Local News, Drinking and Dining, His Style, London Living, Kids Kingdom and the box covers Came up with ideas for larger features/interviews and followed them through from start to finish, with guidance from the Editor and Deputy Editor Came up with ideas for cover stories and cover imagery


Editorial Intern

Quintessentially Lifestyle

Jan 2015 - Apr 2015
  • Kept abreast of the latest news in fashion, luxury, hotels and restaurant openings in order to maintain up-to-date content on Q Insider Wrote and edited articles and features such as reviews of luxury hotels and restaurants for the Quintessentially website, the online magazine Q Insider, newsletters and the Lifestyle App Assisted with the visual layout of articles and features on different editorial platforms Liaised with the global offices and the team’s network of PR contacts to source content Represented the company at high-profile external events, restaurant reviews and meetings Assisted with the management of social media content, including Twitter and Facebook via Hootsuite Sub-edited all copy to ensure it is accurate, articulate and on-brand Uploaded articles and image accompaniments via CMS Incorporating SEO when choosing titles and writing online copy Was put in charge of rounding up the shows at all four Fashion Weeks



Art History

University of Nottingham

Aug 2011 - May 2014