Ashiana Pradhan

Ashiana Pradhan

Freelance WriterLondon, United Kingdom
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Matt Willey
Julie-Anne Vergez
Camilla Mathis
Ashiana Pradhan

Ashiana Pradhan

Freelance WriterLondon, United Kingdom
About me
My name is Ashiana Pradhan and I am a freelance writer based in London. I've got 7 years of experience in the industry under my belt, and have written everything from long-form blog articles to snappy campaign copy for a number of reputable companies, including adidas, John Lewis and Agent Provocateur. I am capable and experienced with social media, digital platforms, CMS, CRM software and SEO tools. I pride myself on my attention to detail, excellent written and verbal communication skills, and penchant for creativity and innovation. In addition to my substantial experience, I consider myself to be an upbeat and affable person who's always up for a coffee and a brainstorm session. My portfolio here: I also run my own food blog on Instagram, taking photos and writing reviews/recipes:
  • Writing for
    Writing for visit and review restaurants for and take photos for my personal Instagram page @thetrufflegirl
  • Agent Provocateur 'Not So Silent Nights' Christmas Campaign 2018
    Agent Provocateur 'Not So Silent Nights' Christmas Campaign 2018I came up with the strapline, online copy, in-store copy and social media copy for the entire 'Not So Silent Nights' Christmas Campaign.
Projects credited in
  • Agent Provocateur - Beauty Campaign
    Agent Provocateur - Beauty Campaign
Work history
    John Lewis & Partners logo
    John Lewis & Partners logo
    Creative CopywriterJohn Lewis & Partners
    London, United KingdomFreelance
    • Assisted on and provided copy for large-scale in-store projects including Oxford Street's new Menswear department, John Lewis' 'Gift of Experience' and Experience Desk Booklets. • Worked closely with Content Producers and Graphic Designers on these projects to create inserts, wallets and POS. • Wrote John Lewis' weekly tailored newsletters
    Agent Provocateur logo
    Agent Provocateur logo
    Lead CopywriterAgent Provocateur
     - London, United KingdomFull Time
    • As the sole copywriter for the brand, I write optimised website copy for categories and content pages, creating seasonal product descriptions for the website along with meta titles and meta descriptions. • Creating engaging, compelling and on-brand copy for social media platforms, newsletters and campaign slogans – being both brand and digitally focused. • Writing product and campaign press releases for the Press team. • Collaborate with Press, Marketing and Digital teams to develop a variety of content marketing materials. • Proofing and editing content across the business, where required, to ensure accuracy and quality. • Ensuring all work is kept in line with brand DNA and tone of voice with consistency across all mediums. • Worked alongside HR to launch an internal Newsletter • Collaborating with Phrasee to boost marketing campaigns and test subject lines for newsletters • Creating SEO Keyword Reports to ensure we are abreast with trends and in line with competitors
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  • Fashion
  • Marketing PR
  • Copywriting
  • Editing
  • Lifestyle
  • Social Media Marketing
  • Content and Media Writing
  • Copywriting
  • Fashion Writing
  • Food Writing
  • Social Media Advertising
  • Editing Copy
  • Copy Concepts
  • Copywriting Editorial
  • SEO Copywriting
  • Brand Writing
  • Blog Writing
    BA Art HistoryUniversity of Hong Kong
    Hong Kong
    Semester Abroad
    BA Art HistoryUniversity of Nottingham
     - Nottingham, United Kingdom