Ashiana Pradhan

Freelance Writer

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

  • Freelance Fine Art & Fashion Photographer
    HG
    Event Coordinator
    Freelance Writer

Side Hustles

About me

I am a Freelance Writer with 5 years of experience in the industry under my belt. I have written numerous lifestyle articles and copy, and have gained a network of relevant contacts in the Fashion, Food & Drink and Travel sectors. In addition, I am capable and experienced with social media, digital platforms, CMS, CRM software and SEO. I pride myself on my attention to detail, excellent written and verbal communication skills, and penchant for creativity and innovation.

Locked Pro Plan feature

Skills

  • Fashion
  • Marketing PR
  • Copywriting
  • Editing
  • Lifestyle
  • Social Media Marketing
  • Content and Media Writing
  • Copywriting
  • Fashion Writing
  • Food Writing
  • Social Media Advertising
  • Editing Copy
  • Copy Concepts
  • Copywriting Editorial
  • SEO Copywriting
  • Brand Writing
  • Blog Writing

People I’ve worked with

Companies I’ve worked with

  • Quintessentially Events

    Quintessentially Events

    • Events
  • Agent Provocateur

    Agent Provocateur

    • Fashion and Textiles
  • Ted Baker

    Ted Baker

    • Fashion and Textiles
  • Culture Trip

    Culture Trip

    • Technology

Work history

Currently

Creative Copywriter

John Lewis & Partners

Jun 2019
  • London, United Kingdom
  • Freelance
  • • Assisted on and provided copy for large-scale in-store projects including Oxford Street's new Menswear department, John Lewis' 'Gift of Experience' and Experience Desk Booklets. • Worked closely with Content Producers and Graphic Designers on these projects to create inserts, wallets and POS. • Wrote John Lewis' weekly tailored newsletters

2019

Lead Copywriter

Agent Provocateur

Sep 2018 - Jun 2019
  • London, United Kingdom
  • Full Time
  • • As the sole copywriter for the brand, I write optimised website copy for categories and content pages, creating seasonal product descriptions for the website along with meta titles and meta descriptions. • Creating engaging, compelling and on-brand copy for social media platforms, newsletters and campaign slogans – being both brand and digitally focused. • Writing product and campaign press releases for the Press team. • Collaborate with Press, Marketing and Digital teams to develop a variety of content marketing materials. • Proofing and editing content across the business, where required, to ensure accuracy and quality. • Ensuring all work is kept in line with brand DNA and tone of voice with consistency across all mediums. • Worked alongside HR to launch an internal Newsletter • Collaborating with Phrasee to boost marketing campaigns and test subject lines for newsletters • Creating SEO Keyword Reports to ensure we are abreast with trends and in line with competitors

2018

Senior Content Writer

Voyage Prive

Nov 2016 - Sep 2018
  • London, United Kingdom
  • Full Time
  • • As the go-to person for all things 'Content' at Voyage Privé UK, I reported to the Content & Marketing Manager and co-managed a team of Content Writers. • Created content daily using an in-house CMS, including image selection, destination information and overall user experience. • Proof-read, quality checked and edited all offers before the live date, and fed back to my team on possible improvements and changes. • Took charge of and conducted training for SEO best practices, tone of voice guidelines, and formatting for the site. • Wrote copy for the company’s newsletter and various marketing campaigns, incorporating inspiring language, puns, alliterative text and snappy headlines to gage reader interest. • Worked to tight deadlines and kept abreast of the team workflow, backing up when needed. • Worked closely with Voyage Privé's France, Italy and Spain offices and contributed imagery, copy and taglines to global marketing campaigns. • Liaised with the Buying, Loading and Customer Services teams

2016

Ecommerce Copywriter

Ted Baker

Oct 2016 - Dec 2016
  • London, United Kingdom
  • Freelance
  • • Wrote compelling copy for product descriptions, highlighting key features, USPs and ways to wear to appear across Ted Baker’s digital presences • Ensured brand tone of voice was evident at every turn • Took information from Ted’s production team and used it to create bullet point descriptions to sit on product pages, highlighting key features and technical information • Worked with design, buying and merchandising teams to understand the current collections and seasonal product launches.

2016

Fashion Copywriter

John Lewis & Partners

Jul 2016 - Oct 2016
  • London, United Kingdom
  • Freelance
  • • Ensured products are created on the company’s CMS with SEO-friendly titles • Wrote up styling tips and on-brand selling copy to appear alongside products that range from womenswear and watches to handbags and shoes. • Contributed valuable ideas to streamline working processes • Liaised with the Buying and Image Team, Website Merchandisers, and Website Copy Producers to guarantee that products are pri-oritised appropriately and launched in a timely fashion • Entered selling attribute values accurately for consistency on the website • Carried out final quality checks of products before launching onto the website

2016

London Editor

Culture Trip

Jan 2016 - May 2016
  • London, United Kingdom
  • Full Time
  • • Led and managed the ‘London’ section of theculturetrip.com, an online platform for all things art, culture food & travel across the globe. • Introduced a ‘Restaurant of The Week’ and ‘Chef Spotlight’ series, reviewing London restaurants weekly and interviewing well-known chefs such as Scott Hallsworth, Joakim Prat and Jose Pizarro. • Recruited and managed a network of local writers and contributors • Recruited, trained, and managed a team of interns • Commissioned and edited all timely, attractive and diversified content production using CMS • Developed and managed Twitter and Instagram accounts and increasing the following by 15,000 in 4 months • Lead partnership efforts with local universities, travel organizations, PR agencies and publications • Collaborated on a large-scale SEO projects • Chose content, design and imagery for The Culture Trip newsletter mailing list across the local art, culture, food and travel sectors

2016

Farfetch.com Localization Editor

Quill Content

Sep 2015 - Feb 2016
  • London, United Kingdom
  • Freelance
  • • Localising and editing SEO-friendly product category descriptions for farfetch.com directed to a U.S. audience with accuracy and speed • Maintaining a comprehensive knowledge and understanding of luxury designer brands and their distinctive styles • Adapting to the client brief and following a stringent tone of voice guidelines • Working and communicating with internal teams to produce the premium content on brief and on deadline • Honing organisational skills and a sense of personal responsibility for my workload as the role is based remotely

2015

Editorial Intern

Runwild Media Group

Mar 2015 - Jul 2015
  • London, United Kingdom
  • Internship
  • • Supporting the Deputy Editor and Editor of Kensington and Chelsea Magazine and Notting Hill and Holland Park Magazine with monthly editorial content • Developing and managing key PR contacts • Representing the company at high-profile external events and meetings. • Supporting daily company processes • Maintaining a passion for the luxury industry, from travel and beauty to art, interior design, fashion and dining. • Maintaining a constant awareness of local areas and any events or news that may be of interest to our discerning readers • Sourcing content and images from PRs and writing up news stories for various sections of the magazine including: Home and Garden, Local News, Drinking and Dining, His Style, London Living, Kids Kingdom and the box covers • Coming up with ideas for larger features/interviews and following them through from start to finish, with guidance from the Editor and Deputy Editor. • Coming up with ideas for cover stories and cover imagery

2015

Editorial Intern

Quintessentially Events

Jan 2015 - Apr 2015
  • London, United Kingdom
  • Internship
  • • Supporting the Editorial Team • Keeping abreast of the latest news in fashion, luxury, hotels and restaurant openings in order to maintain up-to-date content on Q Insider • Writing articles and features such as reviews of luxury hotels and restaurants for the Quintessentially website, the online magazine Q Insider and the Lifestyle App. • Liaising with the team’s network of PR contacts to source content • Representing the company at high-profile external events and meetings. • Assisting with the management of social media content, including Twitter and Facebook via Hootsuite • Uploading articles and image accompaniments via CMS

Education

Currently

Sep 2013
  • Hong Kong
  • Semester Abroad

2014

Aug 2011 - May 2014
  • Nottingham, United Kingdom