My name is Ashiana Pradhan and I am a freelance writer based in London.
I've got 7 years of experience in the industry under my belt, and have written everything from long-form blog articles to snappy campaign copy for a number of reputable companies, including adidas, John Lewis and Agent Provocateur.
I am capable and experienced with social media, digital platforms, CMS, CRM software and SEO tools. I pride myself on my attention to detail, excellent written and verbal communication skills, and penchant for creativity and innovation.
In addition to my substantial experience, I consider myself to be an upbeat and affable person who's always up for a coffee and a brainstorm session.
My portfolio here: www.thetrufflegirl.com
I also run my own food blog on Instagram, taking photos and writing reviews/recipes: www.instagram.com/thetrufflegirl
Projects
Work history
Creative CopywriterJohn Lewis & Partners
London, United KingdomFreelance
• Assisted on and provided copy for large-scale in-store projects including Oxford Street's new Menswear department, John Lewis' 'Gift of Experience' and Experience Desk Booklets.
• Worked closely with Content Producers and Graphic Designers on these projects to create inserts, wallets and POS.
• Wrote John Lewis' weekly tailored newsletters
Lead CopywriterAgent Provocateur
- London, United KingdomFull Time
• As the sole copywriter for the brand, I write optimised website copy for categories and content pages, creating seasonal product descriptions for the website along with meta titles and meta descriptions.
• Creating engaging, compelling and on-brand copy for social media platforms, newsletters and campaign slogans – being both brand and digitally focused.
• Writing product and campaign press releases for the Press team.
• Collaborate with Press, Marketing and Digital teams to develop a variety of content marketing materials.
• Proofing and editing content across the business, where required, to ensure accuracy and quality.
• Ensuring all work is kept in line with brand DNA and tone of voice with consistency across all mediums.
• Worked alongside HR to launch an internal Newsletter
• Collaborating with Phrasee to boost marketing campaigns and test subject lines for newsletters
• Creating SEO Keyword Reports to ensure we are abreast with trends and in line with competitors
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Skills
- Fashion
- Marketing PR
- Copywriting
- Editing
- Lifestyle
- Social Media Marketing
- Content and Media Writing
- Copywriting
- Fashion Writing
- Food Writing
- Social Media Advertising
- Editing Copy
- Copy Concepts
- Copywriting Editorial
- SEO Copywriting
- Brand Writing
- Blog Writing