About me
Ashima Pargal is an interdisciplinary artist who creates interactive immersive experiences. She is currently exploring ways of combining different mediums in innovative ways to create digitally powered narrative spaces.
Projects
- One More Cup'One More Cup' challenges the romanticism of coffee by bringing out the environmental and socio-economic costs behind production. It was recently launched at Outernet, London. Viewers are invited into a dreamy space, surrounded by animations of cloud shaped coffee elements, and are then encouraged to enable the AR experience to view a data backed reality of the true environmental and socio-economic costs of producing coffee. By combining data based AR and animation, it seeks to integrate art,
Education
MA Digital DirectionRoyal College of Art
- London, United Kingdom
Combining spatial design and digital techniques to create interactive immersive spaces. Worked on independent projects- all components from covering conception of ideas, research, finding a strategic story angle, to production and delivery