Ashleigh Moore

Within my current position across both Hello and Hello! Fashion Monthly publications I am responsible for the creation and implementation of the SEO content and online marketing strategy across each of the different verticals (news, fashion, beauty, travel and lifestyle). This includes identifying traffic driving content opportunities and ideas on how to market them across different channels; ensuring all content online is optimised correctly; developing features based on what we understand will work with our audience as well as attracting new users. I work with the rest of the editorial team coming up with content ideas that are in line with the keyword strategy I have developed in daily and weekly meetings. My background in writing covers a wide variety of purposes: from long-form articles to social media posts, optimised static landing page copy to blog posts, travel reviews and fashion week write ups through to commercial and sponsored features around a vast array of topics. I have led content workshops to help develop the Content Team together at ThoughtShift, and I am training the online editorial team and interns in how to write optimised, structured copy for search. Working closely with, and supporting, editorial teams from Hello! and Hello! Fashion Monthly to create effective, optimised content based on audience research and trend analysis, as well as monitoring emerging trends and past performance data to shape content strategies. Keeping within SEO and news publication industry standards by teaching best practices and subbing editorial content. Creating customised weekly, monthly and quarterly reports and liaising with various agencies and levels of management to create a streamlined and engaging cross-platform publication service. Providing ad hoc research and analysis, consultation and support as required throughout the company, as well as running SEO training sessions, supporting in social media, editorial and creative channel outputs.

Ashleigh is a Digital Marketing Architect specialising in content and copy writing; social media management and consultancy; the creation and leading of digital marketing strategies for both SEO and integrated campaigns. She has successfully worked across the eCommerce fashion, retail and travel industries, as well as achieving excellent results on numerous lead generation campaigns for both B2B and B2C clients. She has worked on campaigns for clients such as Anna Scholz, Camp Leaders UK, Fabrics & Papers, Biscuiteers Ltd, Bloodwise and many more.

Predominantly Modern History, focusing on European revolutions, war and inter-war periods.. As well as modules exploring intellectual history. Finishing with an independent research project on Stalin's Russia in the 1930's.