About me
A passionate and dedicated digital content and SEO specialist with extensive experience and knowledge spanning over 9 years within fashion and luxury sectors. Wide-ranging global digital expertise creating and delivering multi-channel campaigns, leading teams and initiatives to support SEO and business-wide growth strategies. Forward-thinking approach in delivering in-depth research and analysis of established and emerging search behaviours, comprehensive reporting and innovative communication of insights across luxury fashion brands.
Projects credited in
Work history
Digital Marketing Architect
Full Time
Ashleigh is a Digital Marketing Architect specialising in content and copy writing; social media management and consultancy; the creation and leading of digital marketing strategies for both SEO and integrated campaigns. She has successfully worked across the eCommerce fashion, retail and travel industries, as well as achieving excellent results on numerous lead generation campaigns for both B2B and B2C clients. She has worked on campaigns for clients such as Anna Scholz, Camp Leaders UK, Fabrics & Papers, Biscuiteers Ltd, Bloodwise and many more.
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Global SEO StrategistTHE OUTNET
- London, United KingdomFull Time
Responsible for the creation and execution of the global SEO strategy and driving organic growth at THE OUTNET. This involved the management of channel specific KPIs, strategy roadmap, budgeting and forecasting. I also later developed the customer demand focused stage of quarterly campaign planning, introducing SEO focused data, trends and insights into wider marketing initiatives.
In this role I was responsible for the site-wide optimisation and content strategy, regular channel reporting, calendar planning optimisation, campaign implementation optimisation, team training and meeting any potential opportunities that arose.
I also managed the planning and implementation of new editorial and SEO landing pages, SEO content series, BAU campaigns and exclusives, plus all other related business, ensuring all on-page and off-page activity was within Google’s best practice, liaising with creative, site, buying, social, PR and tech teams.
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Skills
- Editorial Content
- SEO Strategy
- Content SEO
- SEO Campaigns
- Trend Forecasting
- Fashion Trends
- Fashion Campaigns
- Fashion E-commerce
- Fashion Editorial
- Reporting Analytics
Education