About me
An enthusiastic & dedicated digital marketing professional well experienced within luxury fashion, and lifestyle sectors. Extensive writing skills and advanced SEO and social media understanding, specialist in content creation for a variety of purposes, as well as personally leading cross-channel marketing campaigns. A natural leader with extremely strong organisational and communication skills, working efficiently whilst multitasking under pressure to succeed in achieving objectives working to deadlines. Fully adept in effectively managing multiple, high-priority projects & campaigns whilst also taking pride in providing exemplary results.
Very passionate about animal and environmental welfare issue. Enjoying staying up to date with modern day culture through visiting museums and exhibitions, reading monthly editorials and through other medias such as online articles, books and documentaries. Keen interest in fashion and beauty; particularly in keeping up with and monitoring popular trends and industry news. Pro-actively engaging on many different social media platforms, using these to learn about different strategic approaches and techniques. Enjoying a variety of music, especially live music events and festivals.
Enthusiastic about travelling and learning about different cultures and sub-cultures, both historic and contemporary, and coming to understand how they influence other societal norms. Using mediums such as film and literature to explore this.
Projects
- Cashmere Care GuideInformative guide on how to care for cashmere at home, from how to hand wash, the optimum temperature, drying techniques and the best way to store your cashmere knits to preserve their softness. With tips from key luxury brands such as N Peal, Charli, Autumn Cashmere and Chinti & Parker.
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Work history
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SEO StrategistTHE OUTNET
London, United KingdomFull Time
Responsible for the creation and execution of the SEO strategy at THE OUTNET. This involves onsite and offsite optimisation, regular reporting, team training and meeting any potential opportunities that arise.
As well as day to day tasks such as copy optimisation and analysis, I am responsible for ensuring the planning and execution of landing pages, BAU campaigns and exclusives, plus all other related business, is within Google’s best practice, liaising with creative, site, buying, social, PR and tech teams.
Digital Marketing Manager
London, United KingdomFull Time
Within my current position across both Hello and Hello! Fashion Monthly publications I am responsible for the creation and implementation of the SEO content and online marketing strategy across each of the different verticals (news, fashion, beauty, travel and lifestyle).
This includes identifying traffic driving content opportunities and ideas on how to market them across different channels; ensuring all content online is optimised correctly; developing features based on what we understand will work with our audience as well as attracting new users. I work with the rest of the editorial team coming up with content ideas that are in line with the keyword strategy I have developed in daily and weekly meetings.
My background in writing covers a wide variety of purposes: from long-form articles to social media posts, optimised static landing page copy to blog posts, travel reviews and fashion week write ups through to commercial and sponsored features around a vast array of topics. I have led content workshops to help develop the Content Team together at ThoughtShift, and I am training the online editorial team and interns in how to write optimised, structured copy for search.
Working closely with, and supporting, editorial teams from Hello! and Hello! Fashion Monthly to create effective, optimised content based on audience research and trend analysis, as well as monitoring emerging trends and past performance data to shape content strategies. Keeping within SEO and news publication industry standards by teaching best practices and subbing editorial content.
Creating customised weekly, monthly and quarterly reports and liaising with various agencies and levels of management to create a streamlined and engaging cross-platform publication service. Providing ad hoc research and analysis, consultation and support as required throughout the company, as well as running SEO training sessions, supporting in social media, editorial and creative channel outputs.
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Skills
- Digital Media
- Marketing Strategy
- Social Media Marketing
- SEO Content
- Copywriting
- Leadership Team Work
- SEO and SEM
- SEO Copywriting
- SEO and Analytics
- Analytical Thinking
- Social Content Strategy
- Social Digital Marketing
- Analytical Tools
- Copy Editng
- Content/copywriting/writing/editorial/advertising
- Editing
- Content and Media Writing
- Blogger Outreach
- Editorial Content
Education
BA(Hons) History
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Predominantly Modern History, focusing on European revolutions, war and inter-war periods.. As well as modules exploring intellectual history. Finishing with an independent research project on Stalin's Russia in the 1930's.