About me
A passionate and dedicated digital content and SEO specialist with extensive experience and knowledge spanning over ten years within fashion and luxury sectors. Wide-ranging global digital expertise creating and delivering multi-channel campaigns, leading teams and initiatives to support SEO and business-wide growth strategies. Forward-thinking approach in delivering in-depth research and analysis of established and emerging search behaviours, comprehensive reporting and innovative communication of insights across luxury fashion brands.
Projects credited in
Work history
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SEO & Content StrategyFreelance
London, United KingdomFreelance
Creating SEO and content strategies for luxury fashion and travel brands built around existing KPIs, business objectives and industry opportunities. Aligning with senior-level stakeholders and internal teams, as well as external agencies, to deliver effective website and content changes to improve performance in search. Delivering valuable research and trend analysis to help shape and improve wider marketing campaigns and initiating ideas for new approaches alongside trade, eCommerce, PR and marketing teams.
Digital Marketing Architect
Full Time
Ashleigh is a Digital Marketing Architect specialising in content and copy writing; social media management and consultancy; the creation and leading of digital marketing strategies for both SEO and integrated campaigns. She has successfully worked across the eCommerce fashion, retail and travel industries, as well as achieving excellent results on numerous lead generation campaigns for both B2B and B2C clients. She has worked on campaigns for clients such as Anna Scholz, Camp Leaders UK, Fabrics & Papers, Biscuiteers Ltd, Bloodwise and many more.
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Skills
- Editorial Content
- SEO Strategy
- Content SEO
- SEO Campaigns
- Trend Forecasting
- Fashion Trends
- Fashion Campaigns
- Fashion E-commerce
- Fashion Editorial
- Reporting Analytics
Education