About me

A passionate and dedicated digital content and SEO specialist with extensive experience and knowledge spanning over 9 years within fashion and luxury sectors. Wide-ranging global digital expertise creating and delivering multi-channel campaigns, leading teams and initiatives to support SEO and business-wide growth strategies. Forward-thinking approach in delivering in-depth research and analysis of established and emerging search behaviours, comprehensive reporting and innovative communication of insights across luxury fashion brands.

QuestionsProjectsExperienceTeam

• Looking for freelance groups/communities/job boards - preferably around fashion eCommerce, content and SEO strategies, thanks!

Projects

• Care Guide Content Hub PageThe creation of a hub page as part of the strategic roll out of clothing care articles. Linked from the website footer so it was easy to find wherever you are on the site.
• 1

  Sustainable Hotel Review - in partnership with MINIReview of the luxury Scarlet Hotel, Cornwall
• 5

  How To Hand Wash Delicate Designer ClothesPart of a wider clothing care guide series, the article talks you through how to wash your favourite delicate pieces such as swimwear, shirts, lingerie and wool, to help you take better care of your designer clothes for longer.
• How To Wash Designer Clothes ProperlyPart of a series on how to care for your clothes to educate and encourage users on how to take care of their favourite pieces to ensure they last longer. Making investment pieces better for their wardrobes and the environment.
• 6

  Jeans Fit GuideGuidance and information on how to choose your perfect type of jeans.
• What To Wear SkiingAn editorial guide to help users decide what to wear skiing. From how to choose the best jackets, pants, layering and apres-ski attire to stay warm but stylish. Speaking with Erin Isakov of Erin Snow, and Jane Gottschalk of Perfect Moment for expert tips.

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Projects credited in

• 2

  Stlye It Out - Dark FloralsShot by Sam Hendel produced and cast by me Model Nayeli @ Viva https://models.com/models/nayeli-figueroa Model Alise @ Premier https://models.com/models/alise-daugule
• 2

  THE OUTNET CAMPAIGNSHOT BY CASS BIRD CAST BY ME MODEL DAMARIS - https://models.com/models/damaris-goddrie MODEL HANA - https://models.com/models/Hana-Jirickova PRODUCED BY RAW
• 4

  IRIS & INK SS2020SHOT BY SONIA SZOSTAK CAST BY ME PRODUCED BY RAW MODEL MARINE - https://models.com/models/marine-gaudin HAIR EMIL ZED MU DARIIA DAY
• 7

  The Outnet - Swim 2019Location/ Mexico Photographer/ Bridget Fleming Art Director/ Liz Muller Lee Style Director/ Bree Mcdonald Make up/ Martina Lattanzi Hair/ Sasha Nesterchuk
• 2

  The Outnet Holiday CampaignProduced and cast by me shot by Laurie Bartley https://www.theoutnet.com/en-gb/editorial/holiday-shop/
• 4

  The OutnetProduced and Cast by me Shot by Sam Hendel Model Nayeli https://models.com/models/nayeli-figueroa/1/year/all

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Work history

Digital Marketing Architect
Aug 2013Full Time
Ashleigh is a Digital Marketing Architect specialising in content and copy writing; social media management and consultancy; the creation and leading of digital marketing strategies for both SEO and integrated campaigns. She has successfully worked across the eCommerce fashion, retail and travel industries, as well as achieving excellent results on numerous lead generation campaigns for both B2B and B2C clients. She has worked on campaigns for clients such as Anna Scholz, Camp Leaders UK, Fabrics & Papers, Biscuiteers Ltd, Bloodwise and many more.
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Global SEO StrategistTHE OUTNET
Jan 2018 - Aug 2022London, United KingdomFull Time
Responsible for the creation and execution of the global SEO strategy and driving organic growth at THE OUTNET. This involved the management of channel specific KPIs, strategy roadmap, budgeting and forecasting. I also later developed the customer demand focused stage of quarterly campaign planning, introducing SEO focused data, trends and insights into wider marketing initiatives. In this role I was responsible for the site-wide optimisation and content strategy, regular channel reporting, calendar planning optimisation, campaign implementation optimisation, team training and meeting any potential opportunities that arose. I also managed the planning and implementation of new editorial and SEO landing pages, SEO content series, BAU campaigns and exclusives, plus all other related business, ensuring all on-page and off-page activity was within Google’s best practice, liaising with creative, site, buying, social, PR and tech teams.

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Skills

• Editorial Content
• SEO Strategy
• Content SEO
• SEO Campaigns
• Trend Forecasting
• Fashion Trends
• Fashion Campaigns
• Fashion E-commerce
• Fashion Editorial
• Reporting Analytics

Education

BA(Hons) History Queen Mary University of London
Sep 2009 - Jul 2012London, United Kingdom
Predominantly Modern History, focusing on European revolutions, war and inter-war periods.. As well as modules exploring intellectual history. Finishing with an independent research project on Stalin's Russia in the 1930's.