Ashleigh Moore
Available

Ashleigh Moore

Senior SEO & Content Strategist (currently freelance)London, United Kingdom
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Isogai Yoshiyasu
Bek Partnes
Federica Sollecito
Ashleigh Moore
Available

Ashleigh Moore

Senior SEO & Content Strategist (currently freelance)London, United Kingdom
About me
A passionate and dedicated digital content and SEO specialist with extensive experience and knowledge spanning over ten years within fashion and luxury sectors. Wide-ranging global digital expertise creating and delivering multi-channel campaigns, leading teams and initiatives to support SEO and business-wide growth strategies. Forward-thinking approach in delivering in-depth research and analysis of established and emerging search behaviours, comprehensive reporting and innovative communication of insights across luxury fashion brands.
Projects
  • Fashion Month FW24 Round Up
    Fashion Month FW24 Round UpThoughts and notes on this season's most prominent trends and collections.
  • An Introduction To Hotel Rochechouart, Paris
    An Introduction To Hotel Rochechouart, ParisAn art deco dream in 9th
  • A Glimpse Into Petit Ermitage, Los Angeles
    A Glimpse Into Petit Ermitage, Los AngelesNotes on why the hotel is one of West Hollywood's bohemian wonders.
  • An Interview With Eudon Choi (2017)
    An Interview With Eudon Choi (2017)Backstage interview with Eudon Choi on the inspiration behind his SS18 LFW collection.
  • Villa Laetitia, Rome
    Villa Laetitia, RomeHotel write up of the wonderfully enchanting Villa Laetitia in Rome.
  • Care Guide Content Hub Page
    Care Guide Content Hub PageThe creation of a hub page as part of the strategic roll out of clothing care articles. Linked from the website footer so it was easy to find wherever you are on the site.
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Projects credited in
  • The Outnet
    The OutnetProduced and Cast by me Shot by Sam Hendel Model Nayeli https://models.com/models/nayeli-figueroa/1/year/all
  • Stlye It Out - Dark Florals
    Stlye It Out - Dark FloralsShot by Sam Hendel produced and cast by me Model Nayeli @ Viva https://models.com/models/nayeli-figueroa Model Alise @ Premier https://models.com/models/alise-daugule
  • THE OUTNET CAMPAIGN
    THE OUTNET CAMPAIGNSHOT BY CASS BIRD CAST BY ME MODEL DAMARIS - https://models.com/models/damaris-goddrie MODEL HANA - https://models.com/models/Hana-Jirickova PRODUCED BY RAW
  • IRIS & INK SS2020
    IRIS & INK SS2020SHOT BY SONIA SZOSTAK CAST BY ME PRODUCED BY RAW MODEL MARINE - https://models.com/models/marine-gaudin HAIR EMIL ZED MU DARIIA DAY
  • The Outnet - Swim 2019
    The Outnet - Swim 2019Location/ Mexico Photographer/ Bridget Fleming Art Director/ Liz Muller Lee Style Director/ Bree Mcdonald Make up/ Martina Lattanzi Hair/ Sasha Nesterchuk
  • The Outnet Holiday Campaign
    The Outnet Holiday CampaignProduced and cast by me shot by Laurie Bartley https://www.theoutnet.com/en-gb/editorial/holiday-shop/
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Work history
    F
    F
    SEO & Content StrategyFreelance
    London, United KingdomFreelance
    Creating SEO and content strategies for luxury fashion and travel brands built around existing KPIs, business objectives and industry opportunities. Aligning with senior-level stakeholders and internal teams, as well as external agencies, to deliver effective website and content changes to improve performance in search. Delivering valuable research and trend analysis to help shape and improve wider marketing campaigns and initiating ideas for new approaches alongside trade, eCommerce, PR and marketing teams.
    Digital Marketing Architect
    Full Time
    Ashleigh is a Digital Marketing Architect specialising in content and copy writing; social media management and consultancy; the creation and leading of digital marketing strategies for both SEO and integrated campaigns. She has successfully worked across the eCommerce fashion, retail and travel industries, as well as achieving excellent results on numerous lead generation campaigns for both B2B and B2C clients. She has worked on campaigns for clients such as Anna Scholz, Camp Leaders UK, Fabrics & Papers, Biscuiteers Ltd, Bloodwise and many more.
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Skills
  • Editorial Content
  • SEO Strategy
  • Content SEO
  • SEO Campaigns
  • Trend Forecasting
  • Fashion Trends
  • Fashion Campaigns
  • Fashion E-commerce
  • Fashion Editorial
  • Reporting Analytics
Education
    Queen Mary University of London logo
    Queen Mary University of London logo
    BA(Hons) History Queen Mary University of London
     - London, United Kingdom
    Predominantly Modern History, focusing on European revolutions, war and inter-war periods.. As well as modules exploring intellectual history. Finishing with an independent research project on Stalin's Russia in the 1930's.