About me

A passionate and dedicated digital content and SEO specialist with extensive experience and knowledge spanning over 11 years within fashion and luxury lifestyle sectors. Wide-ranging global digital expertise creating and delivering multi-channel campaigns, leading teams and initiatives to support SEO, content and wider marketing growth strategies. Forward-thinking approach in delivering in-depth research and analysis of established and emerging search behaviours, comprehensive reporting and innovative communication of insights across luxury fashion brands.

PostsProjectsExperienceTeam

• Hi! I am looking to build a community of freelance photographers and content creators to cover ad hoc events and shoots
• Looking for freelance groups/communities/job boards - preferably around fashion eCommerce, content and SEO strategies, thanks!

Projects

• Fashion Month FW24 Round UpThoughts and notes on this season's most prominent trends and collections.
• An Introduction To Hotel Rochechouart, ParisAn art deco dream in 9th
• A Glimpse Into Petit Ermitage, Los AngelesNotes on why the hotel is one of West Hollywood's bohemian wonders.
• 1

  An Interview With Eudon Choi (2017)Backstage interview with Eudon Choi on the inspiration behind his SS18 LFW collection.
• Villa Laetitia, RomeHotel write up of the wonderfully enchanting Villa Laetitia in Rome.
• 4

  Care Guide Content Hub PageThe creation of a hub page as part of the strategic roll out of clothing care articles. Linked from the website footer so it was easy to find wherever you are on the site.

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Projects credited in

• 4

  The OutnetProduced and Cast by me Shot by Sam Hendel Model Nayeli https://models.com/models/nayeli-figueroa/1/year/all
• 2

  Stlye It Out - Dark FloralsShot by Sam Hendel produced and cast by me Model Nayeli @ Viva https://models.com/models/nayeli-figueroa Model Alise @ Premier https://models.com/models/alise-daugule
• 2

  THE OUTNET CAMPAIGNSHOT BY CASS BIRD CAST BY ME MODEL DAMARIS - https://models.com/models/damaris-goddrie MODEL HANA - https://models.com/models/Hana-Jirickova PRODUCED BY RAW
• 4

  IRIS & INK SS2020SHOT BY SONIA SZOSTAK CAST BY ME PRODUCED BY RAW MODEL MARINE - https://models.com/models/marine-gaudin HAIR EMIL ZED MU DARIIA DAY
• 7

  The Outnet - Swim 2019Location/ Mexico Photographer/ Bridget Fleming Art Director/ Liz Muller Lee Style Director/ Bree Mcdonald Make up/ Martina Lattanzi Hair/ Sasha Nesterchuk
• 2

  The Outnet Holiday CampaignProduced and cast by me shot by Laurie Bartley https://www.theoutnet.com/en-gb/editorial/holiday-shop/

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Work history

M
M
Digital Marketing LeadMcqueens Flowers
Apr 2024London, United KingdomPart Time
F
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SEO & Content StrategyFreelance
Nov 2022London, United KingdomFreelance
Creating SEO and content strategies for luxury fashion and travel brands built around existing KPIs, business objectives and industry opportunities. Aligning with senior-level stakeholders and internal teams, as well as external agencies, to deliver effective website and content changes to improve performance in search. Delivering valuable research and trend analysis to help shape and improve wider marketing campaigns and initiating ideas for new approaches alongside trade, eCommerce, PR and marketing teams.

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Skills

• Editorial Content
• SEO Strategy
• Content SEO
• SEO Campaigns
• Trend Forecasting
• Fashion Trends
• Fashion Campaigns
• Fashion E-commerce
• Fashion Editorial
• Reporting Analytics

Education

BA(Hons) History Queen Mary University of London
Sep 2009 - Jul 2012London, United Kingdom
Predominantly Modern History, focusing on European revolutions, war and inter-war periods.. As well as modules exploring intellectual history. Finishing with an independent research project on Stalin's Russia in the 1930's.