Highly ambitious creative professional with nine years of experience in bringing creative visions to fruition. Extensive experience in creative direction, production and styling for print, broadcast, digital and social media. In-depth understanding of the various market sectors, trends and brands. Confident relationship builder with a hands-on approach to implementing strategies to cultivate positive client experiences. Proven success in leadership, operational excellence and organisational development. Exceptional communicator, able to establish effective relationships across all organisational levels. Positive problem-solver, proficient in business operations and thrives in a fast-paced and deadline-driven environment.
Work history
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Shoot Producer / Fashion Editor & StylistFreelance
- London, United KingdomFreelance
ROLE OVERVIEW
• Produced and styled over 30 video productions and photoshoots in studio and on location for editorial and commercial clients in the luxury, high-end and mass-market sectors.
• Provided comprehensive production support by briefing freelance creative and procuring appropriate recourses.
• Cast talent, selected creative capture crew and cosmetic artists, sourced wardrobe and scouted locations.
• Created shot lists and distributed production briefs and paperwork.
• Managed image checks, picture quality, crediting, and repro for online and offline formats.
• Escorted crew, actors and models around the filming area/set and coordinated extras.
• Worked seamlessly with multiple brands and clients in various sectors for both local and international campaigns.
• Managed and allocated budgets between £2,000 and £100,000 per shoot.
• Fostered a highly communicative and collaborative team culture and maintained high levels of professionalism.
• Previous clients (selected): IWC Schaffhausen; BMW; ELLE; Wanted Magazine; Torga Optical, First National Bank (FNB); Nestlé; UNILEVER; Coricraft; Environ; Plascon; MASWIRI Safaris; Nestle; Busby; woman&home.
KEY ACHIEVEMENTS
• Creative direction and styling for IWC Schaffhausen’s social media content that resulted in global usage.
• Wardrobe Supervisor for BMW partnership with WANTED Watches, Jewellery & Luxury Annual Edition 2020/21.
• Wardrobe Supervisor for 3 years for International Trends Institute (ITI) on retail client Milady’s (Mr Price Group), styled brand communications and advertising across all platforms including in-store, e-commerce, print, film and digital media.
• Wardrobe supervisor and assistant producer for two years for retail client Torga Optical's brand communications and advertising across all platforms including e-commerce, in-store, print, TVCs and digital media.
• Wardrobe supervisor and producer on TVCs for Nestlé, First National Bank (FNB), Miladys and Torga Optical.
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Fashion DirectorWoman and Home magazine
- Johannesburg, South AfricaFull Time
• Conceptualised, pitched, and executed forward-thinking fashion features and content packages that ensured woman&home led in their fashion market space.
• Creative direction, production and styling of all fashion editorials, cover shoots and video shoots.
• Acquired and managed the team for photo and video shoots, scouted locations, selected and booked creative capture crew and cosmetic artists, cast models, sourced wardrobe and shoot props.
• Managed feature layout, image checks, picture quality, crediting, and repro for online and offline formats.
• Managed shoot budgets and negotiated services to meet budgetary requirements.
• Maintained new and existing supplier relationships and managed fashion contacts database.
• Researched and analysed global fashion trends and competitor activity and implemented into the fashion section.
• Supervised management of fashion wardrobe - samples and store sourced products.
• Travelled internationally to press launches, attended industry events and client meetings and represented the woman&home brand globally.
• Managed and mentored junior team members and interns on editorial and creative processes.
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Skills
- Editorial Content
- TOV
- Styling Direction
- Styling
- Microsoft Suite
- Acting
- Presenting
- Project Management
- Creative Direction
- Content Creation