About me

I'm a hired pen. A wordsmith. Someone who crafts words into brand names, straplines, headlines and long copy that make people go: That's good. I like that. These are my kind of people. I squeeze every gram of brand personality onto the screen, page or product. I make connections.

PostsProjectsExperienceTeam

Projects

• French croissants in SingaporeI've worked for Cynthia Chua, the amazing entrepreneurial dynamo behind the Spa Esprit group, whose portfolio extends to bakeries, restaurants, natural wine and international beauty salons. Cynthia might call me one day to ask for a few upbeat lines to help keep spirits up during coronavirus, or a campaign to promote croissants. She's fun, the brands are brilliantly creative, and here's a sample.
• Lancome skincareCreating ad campaigns and key phraseology for luxury skincare, among other beauty products. I've worked for L'Oreal for 15 years, on brands such as Lancome, Vichy, La Roche-Posay, MenExpert, Garnier etc.

Work history

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Freelance copywriterAshley Slater Limited
Apr 2013London, United KingdomFreelance
Copywriter and branding consultant

Skills

• Conceptual Copywriting
• Writing
• Branding Ideas
• Brand Naming
• Ad Copywriting
• Product Copy
• SEO Content
• Online Branding
• Brochure Copy
• Web Copywriting