Ashley Victoria

Freelance Designer

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  • LocationUnited Kingdom

Projects

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About me

 

My name is Ashley Victoria and I am a freelance designer. I work across childrenswear, babywear and womenswear for a range of clients in the UK and internationally, designing shape, graphics and print. I have experience both in-house and freelance for various companies and brands in the UK across childrenswear, womenswear and menswear. My freelance work has involved me working on a number of product areas within fashion product as well as print & graphic design. I work from my studio at home, dividing my time between my design work, teaching and research. My education is a hybrid of technology, womenswear design and pattern-cutting, and this has contributed to my development as versatile and knowledgable design professional. I am commercially aware and able to work to a brand identity, and within this I able to create newness of product injected with my design handwriting. I have gained a solid understanding of consumer behaviour, brand identity and strategy development. I am interested in the creation of new ideas and strategies for business success. I am always open to freelance opportunities within design and illustration and welcome the contact from likeminded professionals. I absolutely love what I do and am living my dreams everyday, if you would like to contact me about my work or anything I can help you with, please feel free and lets have a natter.

Skills

 

  • Fashion
  • Packaging
  • Branding
  • Print Design
  • Accessories
  • Brand Identity
  • CAD
  • Design
  • Fabric
  • Product Development
  • Research
  • Technical Design
  • Illustrator
  • Photoshop

Work history

Currently

Freelance Designer

Self-employed

Apr 2015
  • I am a freelance designer for a range of different clients across the following product categories, designing silhouette, print & graphics. - Womenswear - Childrens & Babywear - Activewear - Accessories Recent clients include: - C&A - LC Waikiki - The Original Factory Shop - Clubbercise

Currently

Senior Designer

Theory

Dec 2015
  • I am the lead designer across womenswear for this London based supplier, I work across womenswear categories of 16-24 and 24-40yrs, silhouette and print design. My role involves assisting the pattern cutters, producing specification sheets and attending fit meetings, as well as working closely with fabric suppliers and printers.

2014

Assistant Designer

Debenhams

Apr 2014 - Sep 2014

2014

Junior Designer

Mamas Papas

Jun 2013 - May 2014

2012

Design Assistant Intern

Mary Katrantzou

Sep 2012 - Dec 2012

2010

Design Intern

Alexander Mcqueen

May 2010 - Sep 2010

Education

2015

FdA Fashion Design Technology

London College of Fashion

Dec 2015 - Dec 2015
  • Distinction Awarded

2009

MSc Advanced Textiles

University of Leeds

Aug 2008 - Sep 2009
  • Distinction Awarded

2007

MEng Chemical Engineering

University of Leeds

Aug 2003 - Jun 2007
  • Upper Second Class Honours