My name is Ashley Victoria and I am a freelance designer and in-house creative artworker, keen to move my career into the creative design industry.
I have over 6 years experience working as a fashion designer across childrenswear, womenswear and sportswear for a range of clients in the UK and internationally, designing shape, graphics and print. I work in-house as a creative artworker in the area of product design and visual communication and this is where my passion is now focused.
My education is a hybrid of technology, womenswear design & pattern-cutting, and visual artworking, and this has contributed to my development as versatile and knowledgeable design professional. I am commercially aware and able to work to a brand identity, and within this I able to create newness of product injected with my design handwriting. I have gained a solid understanding of consumer behaviour, brand identity and strategy development. I am interested in the creation of new ideas and strategies for business success.
Work history
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Creative ArtworkerBlacks Visual Merchandising
Leeds, United KingdomFull Time
My role involves preparing files for printing and cutting on large scale, and creating visual design packs for clients to use on installation. I operate a wide range of large scale printing machines such as the Colorado, Arizona and Mimaki, and I am trained in use of the Zund cutting machine.
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DesignerC&A
- BelgiumFull Time
Mid-Senior level designer across baby girls fashion, and newborn boys and girls. Shape, graphics and print.
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Skills
- Fashion
- Packaging
- Branding
- Print Design
- Accessories
- Brand Identity
- CAD
- Design
- Fabric
- Product Development
- Research
- Technical Design
- Illustrator
- Photoshop
- Artworking
Education
FdA Fashion Design TechnologyLondon College of Fashion, UAL
- London, United Kingdom
Distinction Awarded
MSc Advanced TextilesUniversity of Leeds
- Leeds, United Kingdom
Distinction Awarded
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