Ashlie Brombley

Copywriter

Level
Mid Level
Location
Reading, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Whether she’s tasked with creating chatty, playful copy or more technical briefs, Ashlie can adapt her writing style to tell your brand’s story. She’s worked on social media content, product copy and SEO editorial pieces for big names in the retail, travel and charity space. Previous projects include product copywriting and social media marketing for John Lewis, web/SEO writing for The National Trust and freelance copywriting for Thomas Cook, HostelWorld and interior brand Hausera.

Locked Pro Plan feature

Skills

  • Excel
  • Photoshop
  • Cms
  • Digital Content Production
  • Copywriting
  • Digital Analytics
  • Adobe Analytics
  • Writing
  • Editing
  • E-commerce

Companies I’ve worked with

  • Hostelworld Group

    Hostelworld Group

    • Arts and Culture
  • John Lewis & Partners

    John Lewis & Partners

    • Design
  • The Telegraph

    The Telegraph

    • Publishing
  • T

    Thomas Cook

    Work history

    Currently

    Freelance Copywriter

    Marks & Spencer

    Apr 2019
    • Reading, United Kingdom
    • Freelance

    Currently

    Freelance Copywriter

    Hostelworld Group

    Jan 2019
    • Reading, United Kingdom
    • Freelance
    • I created hostel description copy that appealed to young, budget-minded travellers seeking unique travel experiences - Also responsible for researching and writing nearby area information, - Editing work to ensure a consistent, high-quality standard is maintained, - Working to strict deadlines to meet the client's needs, - Optimising content with SEO keywords

    2018

    Freelance Copywriter

    Thomas Cook

    Jan 2018 - Dec 2018
    • London, United Kingdom
    • Freelance
    • I created hotel description copy to suit the client's brief and target market (couples and families after a relaxing, all-inclusive hotel stay) - Also responsible for researching and writing nearby area information, - Editing work to ensure a consistent, high-quality standard is maintained, -Working to strict deadlines to meet the client's needs, - Optimising content with SEO keywords

    2019

    Product Copywriter

    John Lewis & Partners

    Jun 2017 - Feb 2019
    • London, United Kingdom
    • Full Time
    • - Writing online descriptions for fashion, home and sports products, as well as brand stories - Improving findability of products with continual attribute audits, keyword research and trend analysis - Helped to get £450K of stock live by working collaboratively with stakeholders in buying teams - Establishing John Lewis’ new tone of voice through product copy - Promoting John Lewis’ sustainability initiatives with messaging on product pages and working with stakeholders to ensure copy is legally sound - Increasing click-through rates and conversion by writing social media posts (Pinterest)

    2017

    Digital Content Executive

    The National Trust

    Mar 2016 - May 2017
    • Swindon, United Kingdom
    • Full Time
    • - Proofread, edited and published content viewed by 90,000+ users on The National Trust’s website - Helped develop the strategy for new content ideas for the NT’s new holiday website by using SEO tools - Contributed to the increase in conversion rates by writing engaging holiday experience content - Wrote descriptions for 200+ holiday cottages adjusting tone of voice to inspire the customer - Responsible for producing weekly, monthly and seasonal web analytics reports using Adobe Analytics and reporting back to the team to further develop content strategies - Liaising with comms, social, PR and client service teams to ensure campaigns run effectively - Maintaining relationship with members by responding to feedback emails

    2016

    Features Apprentice

    The Telegraph

    Jan 2015 - Feb 2016
    • London, United Kingdom
    • Full Time