As a multi-disciplinary creative professional, I began my career heading-up brand marketing for luxury fashion platform Farfetch. A start-up at the time that quickly grew into a billion-dollar business; here I was able to carve-out a bold career, launching the brand in 9 countries around the world, from the USA to India. From award-winning films, to much coveted media events, to fast-growth business development; my campaigns were instrumental in the early development of the Farfetch brand and thus I was soon head-hunted to creative direct projects and set-up new marketing departments at renowned businesses around the world. This included time at London-based consumer insights agency The Future Laboratory, before making the move to Bali, Indonesia, to consult for eco hospitality group Potato Head, and later acting as Brand & General Manager for a new fashion and homewares business from the owners of Bali’s leading design venue, The Slow.
In recent years, I have retrained as a furniture and interior designer, consulting on residential and commercial projects, both in the UK and Indonesia. My main focus and passion in this space lies within sustainable design and bio-materials, and I am also in the process of launching a new eco homewares brand.
Projects