A digital marketer, writer/editor, team curator, and an opportunity maker. A non-nine to fiver, always seeking out new trends and techniques to connect brands with their desired community. Six years of experience and wise within various industries of consumer packaged goods, fashion, events, music,
and art. Both right- and left-brained, starting as an analyst and now driving new age media. An eye for design aesthetics and a strong sense of what’s most culturally relevant. Extremely comfortable with change, charting the unknown and collaborating with resources across the globe. Looking to leverage international exposure and business experience to grow with a creative agency that is on the bleeding age. Challenging the status quo? I’m in.
Work history
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Founder, Brand Strategist, Art DirectorFlavors & More
- New York, United StatesFull Time
Launched a subscription box service for vaping products. Oversaw design, marketing, promotion, delivery and quality of programs to support and sell - driving new client acquisition and engagement. Delivered strong business results within one month. Won creative awards for company branding and received promotional interest from a major industry player, Complex, a culture catalyst for lifestyle brands. Reshaped business strategy and evolved product offering after new laws took effect in the U.S.A.; ultimately, decided to phase out the company due to changing regulations.
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Co-Founder, Brand Strategist, Art DirectorH.I.I.P Hype
- New York, United StatesFull Time
Introduced a high-intensity internal painting work out class - designed to sweat it out, while you brush it off. Led concept development, marketing material creation, social media strategy, and implementation, and collaborated on lead generation; also directed all press outreach.
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Skills
- Marketing Strategy
- Brand Strategy
- Creative Direction
- Art Directing
- Branding
- Big Ideas
- Digital Advertising
- Marketing Campaigns
- Market Research
- Brand Activation
Education
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EntrepreneurshipSuffolk University
- Boston, United States
Relevant classes: Marketing, Data Decision & Analysis, Operations Management, ISOM
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Human, Social and Political Sciences (BA)University of York
- York, United Kingdom
Relevant classes: Political Theory and Institutions, Critical Analysis, Economics of Public Sector and Sociology and Social Psychology
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