I’m Ashvini Sivakumar, a Malaysian-born and London-based designer, who has just recently graduated with a Fashion Visual Merchandising and Branding degree from London College of Fashion.
I’m a multi-disciplinary image maker and slightly obsessed film enthusiast, with a focus on branding, typography, visual merchandising and website design; including a background in digital media and creative writing.
Work history
Sales AssociateAnthropologie
London, United KingdomPart Time
- Provided excellent customer service to maximise sales on the store floor
- Ensured that the store floor is kept at a presentable and attractive level
- Worked across multiple sections with different responsibilities within Womenswear, Home & Stock Room
- Actively worked with apparel, accessories and homeware - replenishing, folding, hanging, tidying & displaying
- Worked as a part of a dynamic team that actively supports and assists one another
- Executed stock-to-sales processes and presentation standards
- Supported back of house processes to better serve the customer
- Had an understanding of how different zones operated and how to provide support as needed in certain areas of the sales floor
- Supported the store team with stock-to-sales processes including; receiving of shipment, flash processing, security tagging, and preparing product for floor placement
- Assisted in and/or lead the restock process using the App to continually maintain store stock levels
- Demonstrated loss prevention awareness through assisting in cycle counts, markdowns, and transfers
Creative Media InternJ.W. Anderson
- London, United KingdomInternship
- Supporting the installations and the seasonal/weekly VM changeovers within the JWA Workshops / Showrooms / Wholesale spaces
- Producing store concept developments through digital graphics (SketchUp, Photoshop,etc.)
- Developing seasonal display props including rails, furniture, jewellery displays, mannequins
- Sourcing suppliers and ensuring strong communications to build the designed props
- Managing transport and shipping logistics
- Supporting the team throughout every aspect of visual merchandising
- Conducting research to gain inspiration for JWA Workshops/Showrooms/Wholesale space development
- Producing designs and layouts of various internal and external printed collateral including seasonal VM guidelines and brand books for the Creative Media/E-Commerce/Sales teams
- Assisted in developing and organising JWA's WSS19 & MAW/PF19 show set design
- Worked backstage to help set up and pack down at the WSS19 show
- Assisting in general admin of the department
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Skills
- Adobe
- Sketchup 3D
- Microsoft
- Digital Design
- Set Design
- Layout Design
- Graphic Communication
- Foreign Languages
- Organisation
- Visual Merchandising
Education
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Denim MinorAmsterdam Fashion Institute
Amsterdam, Netherlands
The AMFI Denim Minor is a 20-week programme that has been developed to reflect the denim development processes and timeframes as experienced in the industry; alongside activities that develop skills in craftsmanship as well as an understanding of innovation. It is an immersive and in-depth focus on the world of denim and included industry speakers, trips to Kingpins Amsterdam, Candiani Denim mills in Italy and much more.
On this minor programme, I had the opportunity to work as part of a well-rounded team for a collaborative project with Tommy Jeans; where we had to create women's denim line for the brand.
Within the group, I took on the role of the Branding and Marketing Manager and was tasked to position this new denim line by creating the branding guidelines, the visual identity, a new logo and new marketing materials. These were later presented in a pitch to the Denim and Marketing teams at Tommy Hilfiger HQ, through a professional and graphically strong Keynote presentation.
Stages of Production Design CourseNational Theatre
- London, United Kingdom
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Awards
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Oltrefrontiera Progetti Visual Merchandising Student AwardOltrefrontiera progetti
The Oltrefrontiera Progetti Visual Merchandising Student Award was a partnership between London College of Fashion and Visual Merchandising and Retail Design specialists Oltrefrontiera Progetti to offer a once in a lifetime award exclusive to final year students of the BA (Hons) Fashion Visual Merchandising and Branding class of 2019/2020.
The award featured the opportunity to be mentored and supported by key industry professionals and receive award money, plus the opportunity to take an internship in Milan after graduation.Cambridge International Certificate in Education : DistinctionUniversity of Cambridge
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