About me

I am a highly passionate, creative and methodical marketer with 19 years of marketing experience working in verticals: retail, fashion, travel, travel insurance, telecom, sport apparel, banking and gambling sectors. Can relate well with people at all levels and has the flexibility of working well as part of a team or individually. Comfortable working in a fast paced, hands-on, growth orientated work environment and possessing a proven ability to ensure that business objectives are well understood analyzed and achieved. Demonstrated success record in:  Marketing, planning and managing channel performance.  Experienced with both ad agency and direct sales strategies and tactics for Media.  Created strategies for marketing campaigns targeted online and offline.  Motivating colleagues to peak performance levels.  Proven record of initiative and success in ad campaign management, C-level relationship development, writing, and project management within environments from small projects to large-scale organisations

QuestionsProjectsExperienceTeam

Work history

Head of Digital Mediagiffgaff
Apr 2018 - Dec 2018London, United KingdomFull Time
 Responsible for the Digital Marketing Strategy, driving new & exisiting activations for UK & Ireland markets and reporting to the Chief Commercial Officer  Leading a team of three to manage all aspects of digital marketing, developing agencies and channel development Market impact:  Impact: Drove +11% YOY activation growth and improved commercial effectiveness by reducing CPA by 20% YOY  Analytics: campaign tagging, Tableau measurement, attribution (metagini – multichannel), analysis and insight Organisational capability:  Strategy: define and deliver digital marketing strategy, integrated strategy inputs, management reports on progress and impact  Contracts: RFPs, vendor & agency selection, negotiations, SOWs  Budget: manage £20m pound budget, and divestment budget to enhance digital capability  Resourcing: defined organizational model: job specs, recruitment, performance reviews. Work with HR and coaching for diverse digital team  Technology: technology vendor selection, and release management (business requirements, functional specs, UAT, deployment, user training and documentation) Organisational competence:  Training: skills/knowledge audits, curriculum design, course development, learning paths, classroom and webinar delivery  Risk and compliance: embed operational procedures and maintain good stakeholder relations (IT security, legal, privacy) to ensure compliance with legal and regulatory requirements. Brand and Social media monitoring and management online
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Head of Digital MarketingMaplin
Jan 2017 - Apr 2018London, United KingdomFull Time
 Responsible for the Digital Marketing Strategy, driving footfall to stores (218) of Maplin for UK & Ireland markets and reporting to the Ecommerce Director  Leading a team of three to manage all aspects of digital marketing, developing agencies and channel development Market impact:  Impact: Maplin experienced in 2017 +7% in visits, +22% in revenue and digital has contributed to drive 5% more footfalls in stores, driving +15% revenue YOY  Analytics: campaign tagging, measurement, attribution, analysis and insight Organisational capability:  Strategy: define and deliver digital marketing strategy, integrated strategy inputs, management reports on progress and impact  Contracts: RFPs, vendor & agency selection, negotiations, SOWs  Budget: manage £15m pound budget, successful business case to secure investment budget to enhance digital capability  Resourcing: defined organizational model: job specs, recruitment, performance reviews. Work with HR and coaching for diverse digital team  Technology: technology vendor selection, platform roadmap (mobile web), release management (business requirements, functional specs, UAT, deployment, user training and documentation) Organisational competence:  Training: skills/knowledge audits, curriculum design, course development, learning paths, classroom and webinar delivery  Risk and compliance: embed operational procedures and maintain good stakeholder relations (IT security, legal, privacy) to ensure compliance with legal and regulatory requirements. Social media monitoring and crisis communications. Online brand monitoring (trademark infringement)

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Skills

• Digital
• PPC
• SEO
• Affiliates
• Programmatic Advertising
• Paid Social
• Media

Education

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Marketing Communications and AdvertisingSinhgad Institute of Management
Jun 1999 - May 2001Pune, India