ASLA YUYE

ACCOUNT MANAGER

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About me

With almost four years experience as a member of account management teams of creative agencies with fast-paced environments, I have managed successful ATL & BTL integrated campaigns of various clients from different industries. With my enthusiasm and experience that can offer excellent time management & prioritisation skills and a great eye for detail, I feel like I am an ideal candidate for account manager positions.

Skills

  • Account Manager
  • Account Management
  • Brand Management
  • Client Services
  • Problem Solving
  • Relationship Management
  • Marketing
  • Brand Communication
  • 360 Campaigns
  • Integrated Advertising

Work history

Currently

Account Manager

Hogarth

Feb 2016
  • 164 Shaftesbury Ave, London WC2H 8HL, UK
  • Full Time
  • Responsible for managing/coordination and delivering advertising campaigns of leading global brands in various industries as FMCG and technology. Acting as the day-to-day contact for agency and client stakeholders as well as internal departments. Demonstrating clear understanding of the brands and working closely with all internal stakeholders including print, broadcast and digital teams to ensure all deliverables meet clients' briefs, needs and budgets within deadlines. Handling all aspect of client campaigns from initial brief through delivery. Handling budgets, managing estimates/costs and invoicing Assisting with financial reporting and running of the finance function.

2015

Account Manager

Saatchi Saatchi Istanbul

May 2014 - Aug 2015
  • Full Time
  • Directly reporting to Deputy GM of Client Services, responsible for the portfolio of leading brands in the following industries: consumer electronics retail (MediaMarkt), automotive (SKODA), durable goods (Grundig) and entertainment (CineMaximum). Responsibility for managing ATL and BTL activities, daily client management and service delivery. Acted as the liaison between the clients, the creative team and third parties (inc. production companies, media agencies, etc.) in order to ensure the client's needs and goals are met. Responsibility for weekly planning of creative teams and other agency resources, budget management and invoicing. Shared responsibility with Strategic Planning Team to prepare and present competitor analysis and other client presentations.

2014

Corporate Communications Specialist

Yapi Kredi Bank

Mar 2014 - May 2014
  • Full Time
  • Responsibility for managing 360o brand communications of credit cards in one of the largest private retail banks in Turkey. Responsibilities did include budget management and daily coordination of multiple agencies with different teams such as PR & Event Management and with internal customers such as Product Management & Marketing Teams.

2014

Account Executive

Publicis Bold

Oct 2012 - Mar 2014
  • Full Time
  • Account management responsibility for the assigned portfolio of leading brands in the following industries: grocery retail (Migros), media retail (D&R), durable goods (Rowenta), industrials (Polisan) and financial services (UBS). Responsibility for managing ATL and BTL activities, daily client management and service delivery. Acted as the liaison between the clients, the creative team and third parties (inc. production companies, media agencies, etc.) in order to ensure the client's needs and goals are met. Responsibility for weekly planning of creative teams and other agency resources, budget management and invoicing.

2012

Account Executive

BIG Istanbul

Jul 2011 - Sep 2012
  • Full Time
  • Account management responsibility for the assigned portfolio of brands in the following industries transportation (Kamil Koc?), media (Power Group), financial services (A&T Bank), transportation (Aras Cargo) and energy (Zorlu Energy). ?Responsibility for managing ATL and BTL activities, daily client management and service delivery.

2011

Account Executive Intern

Cocuklar Reklamcilik Istanbul

Mar 2011 - Jun 2011
  • Full Time
  • ?Responsibility for managing BTL activities, daily client management and service delivery to assigned portfolio of brands ?including Teka and JCB.

Education

2009

Metallurgical and Materials Science

Istanbul Technical University

Sep 2004 - Jun 2009
  • Istanbul, Turkey

Awards

2012

GOLDEN EFFIE

Effie Awards

  • MIGROS-NOSTALGY CAMPAIGN http://effieturkiye.org/2013/#/home-page/39