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Astrid Simpson

Marketing Professional

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About me

Freelance marketing specialist with client and agency experience within drink, FMCG and technical sectors. Skilled in integrated business planning, with a specific focus on key influencer programmes, trade activations, PR and digital strategies. Key strengths include strategic thinking, the ability to use consumer insight to create brand propositions and being able to effectively manage multiple on-going projects.

Skills

  • Advertising
  • Marketing PR
  • Branding
  • Brand Management
  • Marketing Strategy
  • Communications

Work history

Currently

Freelance Marketing Professional

Astrid Inc Ltd

Jan 2016
  • Freelance
  • Freelance marketing specialist with client and agency experience within drink, FMCG and technical sectors. Current and previous clients include Half Hitch Gin & Protein.

2015

Client Services Director

Protein

May 2015 - Dec 2015
  • Full Time
  • Developed key relationships with clients including Microsoft, AB Inbev, Cannes Lions and Mo:vel shoes amounting to approx £1.3m of revenue . Providing counsel to the clients and overseeing day to day activities on accounts, I ensured programs delivered against and above client expectations.

2015

Marketing Consultant

Ragged Edge

Aug 2014 - May 2015
  • Full Time
  • A strategic agency role working on new business proposals and supporting existing clients including Grey Goose vodka and All Bar One.

2013

Grey Goose & Cazadores Brand Manager

Bacardi Martini Ltd

Jun 2011 - Jun 2013
  • Full Time
  • Responsible for the strategic and commercial growth of Grey Goose vodka and Cazadores tequila. The role included brand and business planning with total accountability of the on trade performance alongside consumer experiential, digital and PR campaigns.

2011

Assistant Brand Manager

Twinning North America

Sep 2009 - Jun 2011
  • Full Time
  • A New York based role, responsible for the management of the Twinings Tea franchise (annual revenue of $50m), including new product development, market research and promotional strategies.

Education

2008

Advertising Marketing Communications

Bournemouth University

Sep 2005 - Sep 2008
  • Advertising & Marketing