Freelance marketing specialist with client and agency experience within drink, FMCG and technical sectors. Skilled in integrated business planning, with a specific focus on key influencer programmes, trade activations, PR and digital strategies. Key strengths include strategic thinking, the ability to use consumer insight to create brand propositions and being able to effectively manage multiple on-going projects.
Freelance marketing specialist with client and agency experience within drink, FMCG and technical sectors. Current and previous clients include Half Hitch Gin & Protein.
Developed key relationships with clients including Microsoft, AB Inbev, Cannes Lions and Mo:vel shoes amounting to approx £1.3m of revenue . Providing counsel to the clients and overseeing day to day activities on accounts, I ensured programs delivered against and above client expectations.
A strategic agency role working on new business proposals and supporting existing clients including Grey Goose vodka and All Bar One.
Responsible for the strategic and commercial growth of Grey Goose vodka and Cazadores tequila. The role included brand and business planning with total accountability of the on trade performance alongside consumer experiential, digital and PR campaigns.
A New York based role, responsible for the management of the Twinings Tea franchise (annual revenue of $50m), including new product development, market research and promotional strategies.
Advertising & Marketing