Me? Hybrid – an ingenious thinker and a creative catalyst. A universe of harmonious tensions – strategic and creative, idealistic and practical, a dreamer and a doer. Journey? Holistic - from BSc in Economics to MA in Innovation Management; from corporate banking to founding a social enterprise; from solving revenue growth challenges to identifying innovation opportunities & developing novel transformational solutions. Expertise? Innovation Management & Growth Strategy - I help people & organisations unlock growth by developing ingenious solutions & strategies (value propositions, products, services, experiences) and by igniting the ingenious in people (tools, skills, processes & attitudes). My approach is people-centric & ecosystem-driven, grounded in the fundamental principles of design thinking. I have been solving growth challenges, identifying innovation opportunities and designing winning concepts & strategies across: Markets: UK, Europe, US & Asia Industries: Automotive, F&B, FMCG, Hospitality, Mass Media, Pharmaceutical, Retail, Toys Clients: André Balazs Properties, Best Buy, Carlsberg, Coca-Cola Enterprises, The Co-operative Group, Checkers & Rally’s, LEO Pharma, Mattel, Mars, Nescafe, P&G, RDVS, Siam Motors, Time Warner Cable etc. Mission? Innovation with purpose – I believe there is a big responsibility in creating the experiences of tomorrow. We are designing the now that defines the future realm. I innovate with purpose, designing solutions that deliver sustainable growth and lasting impact for people, planet and profits, without compromising one another. Mantra? Insight Depth + Creative Vision + Strategic Ingenuity + Commercial Rigour = Innovation with Purpose Skills? Innovation Management; Business Growth Strategy; Brand Strategy; New Product Development; Product, Service & Experience Design; Business Model Design; Insight & Foresight; Consumer Research & Segmentation; Ethnographic Research; Trend Analysis; Ecosystem Mapping; Opportunity Mapping; Concept Development; Value Proposition Building; Capability Building; Process Design; Go-to-market Strategy; Revenue Growth Management; Price & Pack Architecture; Project Management; Stakeholder Management: C-Suite & Cross-Functional Teams; Workshop Facilitation; Design Thinking; User-centered Design.
POP is an innovation collective of independent multi-disciplinary experts, dedicated to building solutions that deliver sustainable growth and lasting impact for people, planet & profits without compromising one another. POP’s team has been driving growth through innovation across various industries in UK, Europe, Middle East, Americas & Asia for companies such as P&G, Google, Samsung, United Nations, LG, Aramco, Wolford, Kuwait Stock Exchange, TFL, Department for International Trade, Viva Telecom, Electorux, Innovate UK, Assouline, Courreges, Kimberly-Clark, Timberland etc.
From pitch to implementation, successfully led teams & delivered projects focused on identifying growth opportunities and developing transformational solutions that address the right unmet need, forge lasting emotional connections between customers & brands, unlock sustainable growth, and create both commercial and people impact. Led senior leadership teams & managed the end-to-end innovation process, which includes: Research trends & drivers across market, consumer, social dynamics, category, channel & ecosystem; Insights generation; Opportunity space mapping; Idea generation; Concept development; Concept testing & improvement; Commercial analysis & evaluation of concept & strategy; Risk analysis; Implementation strategy & roadmap; Resource, capability & strategic partners planning. Markets: UK, Europe & Asia. Clients include: MARS, The Co-operative Group, LEO Pharma, Siam Motors, André Balazs Properties etc.
Led the development of the London Lab of a venture capital fund dedicated to early-stage funding of technology companies helping them enter the US market by offering capital and a variety of venture builder services supported by the parent organisation - Barrabes Group. Responsibilities included: scouting relevant startups & investment opportunities, evaluating growth potential, acquisition analysis and in-depth sector reports (fintech, blockchain, IoT) informing Barrabes Group.
Played a central role in the company initiation and growth, which included: value proposition development & evolution (service offering, frameworks & methodologies), brand development & strategy, business development (proposals & pitching) and building a team & entrepreneurial culture. Developed consumer-driven revenue growth management framework & strategies focusing on effective brand portfolio management, cohesive price, pack & promotions strategies and cross-functional ways of working. Responsible for managing projects, work streams, senior stakeholders, coaching cross-functional leadership teams and internal capability building.
Urban Green Line is a social enterprise offering a platform that serves as a resource guide for green organisations & businesses and a guiding path for living an eco-conscious and socially responsible life. Urban Green Line received the following recognitions: awarded 3rd Best Social Enterprise by ECCA; Audi Design Foundation‘s “Sustain our Nation” competition winner; Untld: Social Enterprise Fund Winner; nominated for Index Awards; participated in London Design Festival 2010; selected to participate in Business in the Community mentoring scheme.