Asya Arabadzhiyska

Innovation Manager & Growth Strategist

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

Me? Hybrid – an ingenious thinker and a creative catalyst. A universe of harmonious tensions – strategic and creative, idealistic and practical, a dreamer and a doer. Journey? Holistic - from BSc in Economics to MA in Innovation Management; from corporate banking to founding a social enterprise; from solving revenue growth challenges to identifying innovation opportunities & developing novel transformational solutions. Expertise? Innovation Management & Growth Strategy - I help people & organisations unlock growth by developing ingenious solutions & strategies (value propositions, products, services, experiences) and by igniting the ingenious in people (tools, skills, processes & attitudes). My approach is people-centric & ecosystem-driven, grounded in the fundamental principles of design thinking. I have been solving growth challenges, identifying innovation opportunities and designing winning concepts & strategies across: Markets: UK, Europe, US & Asia Industries: Automotive, F&B, FMCG, Hospitality, Mass Media, Pharmaceutical, Retail, Toys Clients: André Balazs Properties, Best Buy, Carlsberg, Coca-Cola Enterprises, The Co-operative Group, Checkers & Rally’s, LEO Pharma, Mattel, Mars, Nescafe, P&G, RDVS, Siam Motors, Time Warner Cable etc. Mission? Innovation with purpose – I believe there is a big responsibility in creating the experiences of tomorrow. We are designing the now that defines the future realm. I innovate with purpose, designing solutions that deliver sustainable growth and lasting impact for people, planet and profits, without compromising one another. Mantra? Insight Depth + Creative Vision + Strategic Ingenuity + Commercial Rigour = Innovation with Purpose Skills? Innovation Management; Business Growth Strategy; Brand Strategy; New Product Development; Product, Service & Experience Design; Business Model Design; Insight & Foresight; Consumer Research & Segmentation; Ethnographic Research; Trend Analysis; Ecosystem Mapping; Opportunity Mapping; Concept Development; Value Proposition Building; Capability Building; Process Design; Go-to-market Strategy; Revenue Growth Management; Price & Pack Architecture; Project Management; Stakeholder Management: C-Suite & Cross-Functional Teams; Workshop Facilitation; Design Thinking; User-centered Design.

Skills

  • Innovation Strategy
  • Business Strategy
  • Growth Strategy
  • Brand Strategy
  • Product Development
  • Service Design
  • Experience Strategy
  • Research
  • Actionable Insights
  • Concept Development

Companies I’ve worked with

  • Fahrenheit-212

    Fahrenheit-212

    • Non Creative Industries
  • V

    Viadynamics

    • P

      Procter & Gamble

      • U

        Urban Green Line

        Work history

        Currently

        Founder & Director

        POP Innovation House

        Dec 2017
        • London, United Kingdom
        • Full Time
        • POP is an innovation collective of independent multi-disciplinary experts, dedicated to building solutions that deliver sustainable growth and lasting impact for people, planet & profits without compromising one another. POP’s team has been driving growth through innovation across various industries in UK, Europe, Middle East, Americas & Asia for companies such as P&G, Google, Samsung, United Nations, LG, Aramco, Wolford, Kuwait Stock Exchange, TFL, Department for International Trade, Viva Telecom, Electorux, Innovate UK, Assouline, Courreges, Kimberly-Clark, Timberland etc.

        Currently

        Innovation Management & Growth Strategy

        Independent Consultant

        Jan 2015
        • London, United Kingdom
        • Freelance
        • From pitch to implementation, successfully led teams & delivered projects focused on identifying growth opportunities and developing transformational solutions that address the right unmet need, forge lasting emotional connections between customers & brands, unlock sustainable growth, and create both commercial and people impact. Led senior leadership teams & managed the end-to-end innovation process, which includes: Research trends & drivers across market, consumer, social dynamics, category, channel & ecosystem; Insights generation; Opportunity space mapping; Idea generation; Concept development; Concept testing & improvement; Commercial analysis & evaluation of concept & strategy; Risk analysis; Implementation strategy & roadmap; Resource, capability & strategic partners planning. Markets: UK, Europe & Asia. Clients include: MARS, The Co-operative Group, LEO Pharma, Siam Motors, André Balazs Properties etc.

        2016

        London Lab Lead

        StepOne Ventures

        Jul 2015 - Feb 2016
        • London, United Kingdom
        • Freelance
        • Led the development of the London Lab of a venture capital fund dedicated to early-stage funding of technology companies helping them enter the US market by offering capital and a variety of venture builder services supported by the parent organisation - Barrabes Group. Responsibilities included: scouting relevant startups & investment opportunities, evaluating growth potential, acquisition analysis and in-depth sector reports (fintech, blockchain, IoT) informing Barrabes Group.

        2014

        Mar 2013 - Dec 2014
        • London, United Kingdom
        • Full Time
        • Played a central role in the company initiation and growth, which included: value proposition development & evolution (service offering, frameworks & methodologies), brand development & strategy, business development (proposals & pitching) and building a team & entrepreneurial culture. Developed consumer-driven revenue growth management framework & strategies focusing on effective brand portfolio management, cohesive price, pack & promotions strategies and cross-functional ways of working. Responsible for managing projects, work streams, senior stakeholders, coaching cross-functional leadership teams and internal capability building.

        2012

        Idea Development

        Fahrenheit-212

        Apr 2012 - Jun 2012
        • New York, United States
        • Freelance

        2011

        Innovation Consultant

        Procter & Gamble

        Jun 2011 - Jul 2011
        • London, United Kingdom
        • Freelance

        2011

        Innovation Consultant

        Viadynamics

        Dec 2010 - Feb 2011
        • London, United Kingdom
        • Freelance

        2012

        Founding Partner

        Urban Green Line

        Nov 2009 - Jan 2012
        • London, United Kingdom
        • Full Time
        • Urban Green Line is a social enterprise offering a platform that serves as a resource guide for green organisations & businesses and a guiding path for living an eco-conscious and socially responsible life. Urban Green Line received the following recognitions: awarded 3rd Best Social Enterprise by ECCA; Audi Design Foundation‘s “Sustain our Nation” competition winner; Untld: Social Enterprise Fund Winner; nominated for Index Awards; participated in London Design Festival 2010; selected to participate in Business in the Community mentoring scheme.