About me
A marketing professional with expertise in email marketing, PPC ads (Facebook & Instagram), social media management, content creation, copywriting, and data analysis. I have successfully executed campaigns and strategies across diverse industries, driving customer engagement and conversions. With experience in both B2B and B2C events, I bring versatility and a track record of delivering impactful marketing initiatives. Let's connect and discuss how I can help elevate your brand's digital presence.
Work history
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Content Marketing ExecutiveEasyfairs
- London, United KingdomFreelance
- Managed B2B and B2C acquisition and conversion email campaigns to achieve a 40% event attendee increase YOY
- Increased social media following by 20% through innovative copywriting and impactful graphic design. Optimised SEO across event website to improve ranking, ensure a fluid UX and showcase the brand USPs
- Collaborated with the editorial team to create monthly newsletters and blogs
- Constructed exhibitor advocacy campaigns through Gleanin
- Maintained dynamic agendas for 8 conference stages on the website.
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Marketing ExecutiveTembo Impact
- London, United KingdomFreelance
- Designed engaging static and animated social media content for LinkedIn, Instagram and Twitter
- Built and updated copy for event website launches
- Sourced and contacted media partners to form relationships and maximise promotion
- Responsible for setting up Google Analytics for reporting purposes
- Streamlined SEO through keyword research, link building, site audits and page optimisation.
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Skills
- Content Creation
- Copywriting
- Social Media Management
- Email Marketing
- Facebook ADS
- Marketing Campaigns
- SEO
- Data Analysis
- B2B B2C
- Marketing PR
Education
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MScNottingham Trent University
- Nottingham, United Kingdom
MSc Branding & Advertising
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Bachelor of Arts (BA) Nottingham Trent University
- Nottingham, United Kingdom
BA (Hons) English and Film & Television
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