Projects
- ✈️ Cathay Pacific Airways Parfums de VoyageA three-part photo and video series I pitched, creative directed, produced and acted as talent for Cathay Pacific Airways’ new perfume launch. Specs for onboard Business Class. I took inspiration from the base, heart and top notes of the special scent and filmed in locations throughout Hong Kong to best showcase this. View more: https://bit.ly/2C8t16I
Work history
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Creative and Content ProducerThe Love Assembly
AustraliaFreelance
The Love Assembly has evolved into a creative digital destination for travel, beauty and women empowerment. I pitch and work with travel and lifestyle brands to conceptualize, produce and execute branded content campaigns across photo and video.
Featured brand partnership examples:
✈️TRAVEL: Cathay Pacific Airways Parfum De Voyage - https://bit.ly/2C8t16I
A three-part photo and video series I pitched, creative directed, produced and also acted as talent. Specs for on-board screens in Business Class.
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Creative Content ProducerPorsche
- AustraliaFull Time
Porsche Australia took me on board to work on the editorial direction of their new women-focused online publication and community: Woman With Drive - Powered by Porsche.
DUTIES & RESPONSIBILITIES:
• Planning and implementation of content strategy across digital and social platforms.
• Source, commission and collaborate with talent to produce creative content - photo and video - across digital and social platforms.
• Work with PR and sales teams to brainstorm and create integrated content campaigns to deliver exciting ideas for the Porsche woman audience, including strategic promotional partnerships.
• Pitching and delivering creative concepts on brand for editorial, photo, video, and experiential events. Eg. Porsche Woman’s Drive Day.
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Skills
- Photography
- Marketing
- Digital Production
- Marketing Strategy
- Videography
- Adobe Creative Suite
- Content Production
- Adobe Premiere Pro
- Adobe Lightroom
- Creative Agency