Originally from the San Diego, I moved to Scotland at the age of four. Since then, my education and career have been both international and multidisciplinary, studying Engineering, International Business, and now Intercultural Business Communications in my Masters studies. Outside of formal work and study, I spend my time working in social media and communications for various charitable projects and organisations.
Work history
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Media & Communications ManagerHigh Tide Media
Edinburgh, United KingdomFreelance
Designing, implementing, and evaluating digital marketing strategies and for the growth, diversification, and development of the film production company:
- Identifying key opportunities for audience engagement.
- Designing integrated marketing campaigns across social media and direct online channels.
- Writing engaging, SEO optimized copy for the company website and associated blogging platforms.
- Managing content, including continuous evaluation of strategies, using analytics tools and sales conversion assesment.
- Management of internal communications and company team coordination, ensuring consistency of approach in contributions to, and representation of the brand online.
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Content ManagerCreativeMornings Edinburgh
Edinburgh, United KingdomFreelance
Managing campaign projects and communications, for the growth, diversification, and development of the community network.
- Identifying inspiring, active members of our (globally) extended community, to conduct interviews, share resources, and contribute to CreativeMornings’ online content.
- Campaign and event project development, budgeting, implementation, and evaluation.
- Community outreach, SEO and creative copywriting, international communications, and team collaboration - primarily via Slack, Basecamp, and google apps, as well as social media platforms, and our own websites.
- Collaborative communications with CreativeMornings HQ in New York, as well as the other 182 chapters around the world.
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Skills
- Advertising Communications
- Brand Content
- Creative Content
- Intercultural Communication
- Marketing Strategy
- Brand Creative Strategy
- Culture Writing
- Digital Newsletters
- Digital Strategy
- Business Strategy
Education
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MSc Intercultural Business CommunicationEdinburgh Napier University
- Edinburgh, United Kingdom
· Thesis: “Patterns of Connection & Communication in Global Volunteer Networks: An Exploratory Social Network Analysis Study Using Sample Ego-Nets”
· Modules/Courses: Intercultural Business Communication, Understanding Language in the Global Workplace, Marketing Communications, Developing Intercultural Competence in the Workplace, Advertising as Cultural Discourse, Organisational Change Management.
· Related coursework: Project Management, Advanced Research Methods & Data Analytics, Social Network Analysis, Public Speaking & Research Presentations.
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BA International Relations & Cultural StudiesVirginia Polytechnic & State University
- Blacksburg, United States
Activities and Societies: Cultural Presentation and Orientation, Civil Rights Panel, Natives@VT
Study Abroad Semester:
- American Indian Studies (A)
- International Relations (A)
- Multicultural Communication (A)
- Multi-Diversity in Organisations (A)
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Awards
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DMA Talent: Summer SchoolThe Institute of Direct & Digital Marketing (IDM)
DMA & IDM Talent scholarship program, supporting the next generation of creative talent in direct and digital marketing, and advertising.O
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CEOx1Day FinalistOdgers Berndtson
After completing 4 rounds of assessment, I became a finalist for the 2017 CEOx1Day, assigned to spend the day with Sainsbury's CEO, Mike Coupe.
"CEOx1Day is designed to uncover some of the UK’s most promising future leaders and give them an opportunity to walk in the shoes of a senior executive.
Undergraduates apply to spend a day with a top Chief Executive to learn about the responsibility and complexities required to lead some of Britain’s leading business and organisations.
At the same time, CEOs can better understand what drives the next generation of leaders."