Audrey Barnes

Media & Communications Manager

  • LevelJunior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Brand Consultant - Communications Manager

Projects

About me

Originally from the San Diego, I moved to Scotland at the age of four. Since then, my education and career have been both international and multidisciplinary, studying Engineering, International Business, and now Intercultural Business Communications in my Masters studies. Outside of formal work and study, I spend my time working in social media and communications for various charitable projects and organisations.

Locked Pro Plan feature

Skills

  • Advertising Communications
  • Brand Content
  • Creative Content
  • Intercultural Communication
  • Marketing Strategy
  • Brand Creative Strategy
  • Culture Writing
  • Digital Newsletters
  • Digital Strategy
  • Business Strategy

Companies I’ve worked with

View all
  • Hunter Boot Ltd

    Hunter Boot Ltd

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    • Fashion
  • E

    Edinburgh Napier University

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    • H

      Hennes & Mauritz

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      • H

        H&M Hennes and Mauritz

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        Work history

        Currently

        Media & Communications Manager

        High Tide Media

        Jan 2018
        • Edinburgh, United Kingdom
        • Freelance
        • Designing, implementing, and evaluating digital marketing strategies and for the growth, diversification, and development of the film production company: - Identifying key opportunities for audience engagement. - Designing integrated marketing campaigns across social media and direct online channels. - Writing engaging, SEO optimized copy for the company website and associated blogging platforms. - Managing content, including continuous evaluation of strategies, using analytics tools and sales conversion assesment. - Management of internal communications and company team coordination, ensuring consistency of approach in contributions to, and representation of the brand online.

        Currently

        Dec 2017
        • Edinburgh, United Kingdom
        • Freelance
        • Managing campaign projects and communications, for the growth, diversification, and development of the community network. - Identifying inspiring, active members of our (globally) extended community, to conduct interviews, share resources, and contribute to CreativeMornings’ online content. - Campaign and event project development, budgeting, implementation, and evaluation. - Community outreach, SEO and creative copywriting, international communications, and team collaboration - primarily via Slack, Basecamp, and google apps, as well as social media platforms, and our own websites. - Collaborative communications with CreativeMornings HQ in New York, as well as the other 182 chapters around the world.

        Currently

        Junior Consultant

        Bright Red Triangle

        Oct 2016
        • Edinburgh, United Kingdom
        • Freelance
        • Management of paid and unpaid projects through the Bright Red Triangle Consultancy. Working with SME’s, sole-traders, freelancers, and start-ups to develop, implement, and evaluate marketing, communications, and digital campaigns and strategies. Additional work included design, implementation, and evaluation of digital content, communications, and marketing strategies for the organisation’s non-profit affiliate, Changing Perceptions. Campaign projects include: - UN International Day of Peace events, in coordination with Faith leaders and Edinburgh Interfaith Association. - National Hate Crime Awareness Week campaign in coordination with Police Scotland, the Crown Office & Procurator Fiscal Service, and Edinburgh Interfaith Association. - UN 16 Days of Activism Against Gender Based Violence 2017, in coordination with Police Scotland, Edinburgh City Council, the Crown Office & Procurator Fiscal Service, Edinburgh College of Art, Equality Network, and members of both the Scottish Parliament and Scottish Government. http://brightredtriangle.co.uk/junior-associates/

        Currently

        Student Ambassador

        Edinburgh Napier University

        Oct 2014
        • Edinburgh, United Kingdom
        • Freelance
        • Representing the University through a variety of different activities, including Open Days, start of trimester activities (in September and January), International Airport Welcome, Welcome Event, Clearing, workshop assistance, data entry, telephone exercises and much more! As a Student Ambassador I act as a first point of contact for face-to-face enquiries from new and potential students, staff and visitors and assist in integrating students into university life by providing a courteous, informed and friendly service at key internal and external events.

        2015

        Articulation Support Intern

        Edinburgh Napier University

        Apr 2015 - Aug 2015
        • Edinburgh, United Kingdom
        • Internship
        • Assisting the Articulation Support Tutor in the development of an academic and non-academic transition programme for College direct entrant (DE) students to the Business School (TBS). Main Responsibilities were develop, implement and manage a range of initiatives for DE students. These activities included but are not limited to: - Developing a social media site (such as a Facebook forum) as a social space for DEs to TBS - Use existing material, and research for new material, to populate a Moodle space for DEs - Production of a magazine of FAQs for DEs - Organisation and coordination of social events to help DEs interact and socialise - Communications and coordination with guest speakers, students and supporting organisations.

        2014

        International Sales Advisor

        Hunter Boot Ltd

        Jan 2014 - Sep 2014
        • Edinburgh, United Kingdom
        • Full Time
        • Working for a dynamic and rapidly expanding fashion brand. The role involved working in the International sales team handling, monthly buying cycle – communicating with, international distributors and retailers, placing and tracking orders and answering queries. Key responsibilities: Account Management – which includes: Setting up new accounts, Instructing new distributors on procedures and processes. Collecting and collating shipping information. Setting up and negotiating Letters of Credit, Letter of Credit and confirmation processing, to include communication with Hunter’s bank when required. Requesting and monitoring payments. Creating, tracking and Issuing credits in line with the fault/quality guidelines. Responsible for management of and communication distributors/retailers within a specified market to include, liaising between Distributors and Marketing Team/Merchandising Team/Product Team and consolidating information on behalf of the teams as requested.. Placing orders according to the buy cycle and managing delivery Placing orders outside the buy cycle, managing delivery and stock levels. Providing a high level of customer service, keeping the customer informed of delivery changes. Completing invoicing accurately and on time, Providing analysis and reporting. Management of Faults/Missing Stock/Quality of Stock and liaising with the relevant department to find a resolution. Representing Hunter in external meetings and conferences.

        2014

        International Sales Advisor

        H&M Hennes and Mauritz

        May 2013 - Jan 2014
        • Edinburgh, United Kingdom
        • Full Time
        • Answering customer queries and placing orders over the phone and via email, representing H&M and it's associated brands (COS, Weekday, & Other Stories, MONKI, and Cheap Monday), Communicating between stores, HQ, warehouse, distribution and customers in 18 countries, and US H&M online. Assisting customers in Credit options, and Collections agencies. Working with general administration, schedule and accounts management. Updating databases for products, activities, advertisements and sales. Responsibilities: Maintaining a high level of customer service. Communication with customers of different locations, languages, and patronage to different brands. Keeping up to date in policies, activities, sales promotions, distribution procedures and company ventures. Seeking information from varied sources, eg. Fashion editorials, Charities, Distribution company representatives, Warehouse staff in Sweden, Germany and Indiana, USA. Working well as a team, relaying information between all departments, as well as managing my own individual schedule. Meeting targets in sales, and first contact resolution for customers.

        Education

        2018

        MSc Intercultural Business Communication

        Edinburgh Napier University

        Sep 2017 - Oct 2018
        • Edinburgh, United Kingdom
        • · Thesis: “Patterns of Connection & Communication in Global Volunteer Networks: An Exploratory Social Network Analysis Study Using Sample Ego-Nets” · Modules/Courses: Intercultural Business Communication, Understanding Language in the Global Workplace, Marketing Communications, Developing Intercultural Competence in the Workplace, Advertising as Cultural Discourse, Organisational Change Management. · Related coursework: Project Management, Advanced Research Methods & Data Analytics, Social Network Analysis, Public Speaking & Research Presentations.

        2017

        BA International Relations & Cultural Studies

        Virginia Polytechnic & State University

        Jan 2017 - Jun 2017
        • Blacksburg, United States
        • Activities and Societies: Cultural Presentation and Orientation, Civil Rights Panel, Natives@VT Study Abroad Semester: - American Indian Studies (A) - International Relations (A) - Multicultural Communication (A) - Multi-Diversity in Organisations (A)

        2017

        BA International Business Management

        Edinburgh Napier University

        Sep 2014 - Jun 2017
        • Edinburgh, United Kingdom
        • · Modules Included: Strategic Management in a Global Context, Business Law, International Business, Creativity, Innovation & Enterprise, Entrepreneurial Consultancy Project. · Also Studied: Spanish, Governance & Trusteeship. · Related coursework: Research Methods such as Interviewing & Data collection/Analysis. · Study Abroad Semester at Virginia Polytechnic & State University, studying the following modules/courses: Multicultural Communication, Leadership in a Global Society, Multi-Diversity in Organizations, International Relations, Management Theory & Leadership Practice.

        Awards

        2018

        • DMA & IDM Talent scholarship program, supporting the next generation of creative talent in direct and digital marketing, and advertising.

        2018

        CEOx1Day Finalist

        Odgers Berndtson

        • After completing 4 rounds of assessment, I became a finalist for the 2017 CEOx1Day, assigned to spend the day with Sainsbury's CEO, Mike Coupe. "CEOx1Day is designed to uncover some of the UK’s most promising future leaders and give them an opportunity to walk in the shoes of a senior executive. Undergraduates apply to spend a day with a top Chief Executive to learn about the responsibility and complexities required to lead some of Britain’s leading business and organisations. At the same time, CEOs can better understand what drives the next generation of leaders."