Content specialist with 10 years of experience managing and implementing successful digital campaigns across channels: blog, website, e-commerce, social media, paid social, emailing, digital PR, print.
I currently work for Evan Evans Tours, a sightseeing company based in London, and, before, I worked for companies in hospitality, travel, tech, sustainability, and third-party SEO agencies.
In my free time, I'm a cartoonist and blogger freelancing for educational media, entrepreneurs and startups.
Projects
Work history
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Senior Content ManagerEvan Evans Tours
London, United KingdomFull Time
Develop and implement comprehensive content strategies across multiple channels, driving brand visibility, engagement and conversions (CTR, purchases).
Write articles on a weekly basis to drive awareness (travel tips, guides, listicles, inspiration), and send regular content briefs to freelance writers.
Manage and optimise website copy and pricing accuracy (Umbraco) across all products: coach tours, rail tours, private tours, walking tours, small groups, attractions, river cruises, and coordinate full website migration to a new CMS.
Enhance SEO and Search performance through optimised blog posts, travel guides targeted to different audiences and regular website audits.
Increase social media engagement with enticing posts, imagery, videos, and stories across Facebook, Instagram, TikTok, and YouTube. Manage paid social campaigns to promote our products and boost content to target markets.
Lead PR collaborations to secure media coverage and backlinks, boosting domain authority and brand reputation.
Design digital and offline assets for B2B and B2C campaigns, including the full production of brochures, itineraries, imagery refresh (photoshoots) and promotional videos.
Managed email campaigns targeting B2B and B2C audiences using Marketing Cloud & Constant Contact.
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Freelance in Content, PR, translation and illustrationAudrey Langevin / Clac Marketing - Freelance
London, United KingdomFreelance
Content, localisation, social media and PR
I write, edit and upload SEO-optimised articles and listicles on WordPress CMS related to tech, innovation, travel, creativity, entrepreneurship, startups, lifestyle, wellbeing.
I translate and localise creative and technical content, assets, PPC, copywriting, PR campaigns into French and English to reflect the brand message and guidelines.
I create and manage organic and paid social media content across different channels (Twitter, LinkedIn, Facebook, Instagram) to boost visibility, grow engagement and generate a dialogue with brand communities.
I connect influencers and brands with relevant and curated media and journalists, to build domain authority, credibility and organic traffic to the brand’s website.
Cartoons, illustration and design
I draw very detailed custom caricatoons (caricatures in a cartoon style) on-demand for people and pets from their favourite photos. I also design illustrations for small businesses.
I draw at events (i.e. art and culture, charity fundraisers, etc.) and organise art workshops for kids and adults (freestyle drawing around themes and French lessons).
For several years I’ve been drawing French and English expressions in a funny and entertaining way, on my blog called Les Dédexpressions which you can visit here. I also sell related custom merchandise.
I design or illustrate web and print assets for small businesses and brands such as logos, social media posts, email templates, programmes, travel itineraries, brochures, banners, and so forth.
I make sure to work closely with the brand so its guidelines and vision are matched and consistent across channels.
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Skills
- Social Media Management
- Content Editing
- Content Writing
- Brand Copywriting
- Localisation
- Content Translation
- Illustration
- PR Campaigns
- Graphic Design
- SEO Copywriting