Hi, I’m Avalon Aloia, a creative and driven social media and marketing professional with several years of experience working both in-house and with agencies. I’ve had the opportunity to collaborate on a variety of projects, honing my skills in content creation, brand strategy, and digital marketing. My passion lies in developing innovative ideas and executing them to help brands succeed. I’m always striving to push creative boundaries while delivering impactful results.
Projects
- Tiffany & Co. Campaign ReportFor my Public Relations Strategy course, I was assigned to create a campaign proposal for a brand. My group focused on showcasing Tiffany & Co.'s sustainability practices through their brand positioning on digital platforms to inform consumers and clientele about their environmental impact.
- SET Active Social Media Marketing CampaignInspired by my admiration for Set Active's digital marketing, I took the initiative to create a content inspiration project for the brand. I was motivated by a desire to contribute fresh ideas and enhance their already impressive presence in the athleisure market. This project allowed me to channel my creativity and marketing skills, while showcasing my passion for the brand and exploring new ways to elevate their digital content.
Work history
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Social Media Expert(Freelance)
Madrid, SpainFreelance
As a Freelance Social Media Expert, I specialized in transforming blog posts into engaging social media content tailored for various platforms. I designed eye-catching visuals and graphics using Canva, ensuring that each post was both visually appealing and aligned with brand aesthetics. My role required me to deliver high-quality content quickly while maintaining accuracy, consistently meeting deadlines and contributing to enhanced brand visibility and audience engagement.
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Social Media Strategist42 Growth Strategies
- Boulder, United StatesInternship
As a Social Media Marketing Specialist at 42 Growth Strategies, I successfully managed and analyzed social media accounts for clients, leading to a remarkable 90% increase in online traffic within the first month. By carefully analyzing insights and metrics, I ensured that over 22,000 accounts were reached each month. My efforts in driving engagement resulted in an impressive average monthly increase of 150%, significantly enhancing clients' social media presence and performance.
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Skills
- Content Creation
- Project Management
- Social Media Management
- Content Scheduling
- Social Media Marketing
- Digital Design
- Social Media Advertising
- Public Relations
- Copywriting
- Communicating Ideas
Education
U
U
Strategic Communication PRUniversity of Colorado, Boulder
- Boulder, United States
I earned a Bachelor of Science in Strategic Communications from the University of Colorado Boulder, where I majored in Strategic Communications with a focus on Public Relations and minored in Journalism. Throughout my studies, I gained a comprehensive understanding of marketing and content creation, which allowed me to hone my skills in crafting compelling narratives and strategic communications. My academic experience, reflected in a final CGPA of 3.85, provided me with a solid foundation in both the theoretical and practical aspects of the field, equipping me to effectively apply these skills in real-world scenarios.