Avril O'Neil

Creative Director

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

A designer experienced in leading projects from the first sketches to finished consumer products. For me, design is making things that work beautifully, sit comfortably in the world they inhabit and improve our daily lives. I began my career working with design consultancies, specialising in installation and events for national museums and artists. I then set up my own consultancy ONN Studio, focussing on research projects, product design and development before co-founding OME a smart home product startup. I now work as a freelance designer. If you have a collaboration in mind, please feel free to get in touch.

Locked Pro Plan feature

Skills

  • Product Design
  • Interaction Design
  • Art Direction
  • Conceptual Design
  • Design Strategy
  • Installation Design
  • UI Design
  • Graphic Design
  • Product Development

People I’ve worked with

Companies I’ve worked with

  • D&AD

    D&AD

    • Design
  • Kin

    Kin

    • Design
  • Central Saint Martins (UAL)

    Central Saint Martins (UAL)

    • Education & Research
  • Goldsmiths, University of London

    Goldsmiths, University of London

    • Education & Research

Work history

Currently

Co-founder & Creative Director

ONN Studio

Nov 2014
  • London, United Kingdom
  • Full Time
  • ONN Studio, is a multidisciplinary design studio, specialising in product design and development, research and experimental electronics. • Established and maintained the client relationships that allowed us to scale our consultancy. • Prepared briefing documents for clients to illustrate different approaches. Conducted research and storyboarded responses to briefs. Designed and built prototypes to test assumptions. • Worked with a variety of clients from different industries, including agriculture, fashion, tech and media. Clients include: Future Cities Catapult (Big Band Data Exhibition), Folk Clothing (Brass Lighting System), Say Fromage (Photo Booth Triggers), FAI Farms (Hen Coop Occupancy System).

2014

Designer

Kin

Jul 2019 - Nov 2014
  • London, United Kingdom
  • Full Time
  • A designer role, covering a broad range of responsibilities, including concept generation, design, production, exhibition design and build, film and editing. • London College of Fashion Degree Show Created visually stunning exhibitions for clients in the fashion industry, drawing sketches, building models, creating a production plan and delivering within tight deadlines, managing the teams throughout the process. • National Maritime Museum / Museum of Science and Industry Designed interactive, educational installations for national museums, working with software engineers and production companies to create an immersive learning experience. • D&AD Built bespoke furniture for ‘New Blood’ to exhibit work in a consistent style, working with local manufacturers. • Plasticity Translated complex algorithms into simple lights and sounds to explain them to a broad audience, in collaboration with Plymouth University at the BFI. • ARUP Bridge Stories Illustrated a portfolio of work spanning years, using illustrations and intuitive interactions to browse projects. • ITV Media City Seating Visualising a piece of furniture to clients and manufacturers using sketches, renders and model making.

2019

Co-founder & Creative Director

Ome Products

Nov 2015 - Jun 2019
  • London, United Kingdom
  • Full Time
  • Ome is a design-led smart home product startup. Over the short space of three years I’ve built the company into a successful business, with my co-founder, taking our idea from a series of sketches to retailing on Amazon. • Successfully overfunded this lean startup on Kickstarter and Seedrs with 483 investors. • Designed and took a product to market, winning the Design Council Spark Award and the JLABs Accelerators, and attracting over 1,000 product users in over 43 countries. • Developed the design and headed up research and development. • Built a creative team of individuals to deliver a concept, recruiting the right people and managing team members, including designers and content creators. • Responsible for all creative development for an award-winning smart home product: product, packaging, web, app, and social. • Had creative control over company rebrand; briefed and collaborated with branding agency Bibliotheque on logo design; and oversaw implementation of concepts across all brand presence. • Owned design of app across and Android and iOS collaborating with the CTO, copywriters and UX specialists to simplify device setup and rebrand. • Built relationships with stakeholders and communicated branding strategy to investors. • Designed and developed all product packaging working to budgets and manufacturing constraints, managing the output across multiple suppliers.

2015

Part-time Associate Lecturer

Goldsmiths, University of London

Jan 2015 - May 2015
  • London, United Kingdom
  • Freelance
  • Visiting tutor and lecturer for BA Design studio practice. Enabling second year students to develop their ideas and design processes through weekly one-to-one tutorials. Providing guidance, advice and support.

2014

Visiting Practitioner

Central Saint Martins (UAL)

Feb 2014 - Mar 2014
  • London, United Kingdom
  • Freelance
  • Visiting tutor and lecturer for MA Communication Design. Brief writing, tutorials and planning and conducting workshops.

Education

2010

Sep 2007 - Jul 2010
  • London, United Kingdom

2005

Foundation Studies in Fine Art

Central Saint Martin’s School of Art

Sep 2004 - Jul 2005
  • London, United Kingdom

Awards

2016

  • Selected to be a part of the John Lewis accelerator programme for our Smart home company Ome Products.

2015

Design Council Spark

Design Council

  • Selected as the winners for the first year of the Design Council Spark product innovation fund.