About me
multitasking, interpersonal, organizational and problem solving skills with high level of detail orientation. I obtained M.A. in Cultural Policy and Management with concentration in marketing in the arts sector.
Work history
Chief Consultant
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-Account management of European companies’ digital advertisement campaigns for the Japanese market (Google Adwords, Yahoo! Japan Sponsored Search & Display Ads).
?Developing marketing strategy (including setting campaign budget, bids management, competitor research) and presenting it to clients.
-Acting as the first point of contact for the clients, monitoring all aspects of the service in respect of the client and taking action to resolve any issues delay.
-Analysing account structure, optimising budgets and bids, researching keywords, running A/B testing, generating creative ad copies, analysing search queries.
-Weekly / monthly analysis and performance reporting.
-Copywriting, editing, translating, proofreading (English <> Japanese) to help world’s most successful brands/financial organizations ‘transcreate’ their advertising/marketing text.
Account Manager
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-Account management and project management for internationalisation of marketing and advertisement campaigns (EMEA and APAC region) for print, TV subtitling & voiceover, microsites, PPC, online banners, CRM emails, as well as for cross cultural marketing consultation.
-Acting as the first point of contact for the clients (Nikon Europe BV, Vertu, Mandarin Oriental, Links of London), monitoring all aspects of the service in respect of the client and taking action to resolve any issues without delay.
-Writing creative briefs for ATL projects and CRM localisation projects in line with client/agency objectives.
-Performing quality control checks at each stage of creative process, ensuring the localised copy conveys the consistent core message across markets, as well as the localised copy is impactful/effective in each language
-Supervising translation of copy for 36 markets for global advertising campaign.
-Liaising with media/creative agencies for multilingual translation projects ensuring smooth production operations.
-Financial budget management and reporting on a weekly basis.
-Continually assessment of current processes and advising/proposing/implementing process improvement
-Providing global cross-cultural consulting services to help the brands strengthen the effectiveness of communication in relevant local markets across the globe.
-Copywriting, editing, translating, proofreading (English <> Japanese) to help world’s most successful brands/financial organizations ‘transcreate’ their advertising/marketing text.
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Skills
- Advertising
- Digital Media
- Marketing PR
- Copywriting
- Account Manager
- Account Management
- Budgeting
- Client Services
- Market Research
- Problem Solving
- Project Management
- Social Media Marketing
- Excel
- Powerpoint
- Word
Education
Cultural Policy and Management
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Subjects studied: Managing Organisations, Managing People, Financial Planning and
Entrepreneurship, Marketing and Audience Development, Programming, Communications,
Advocacy and Fundraising
Interdisciplinary Cultural Studies
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Subjects studied: Arts Theory and Criticism, Performing Arts Studies, Arts Management,
Dance History (Obtaining A grades for all courses)