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I am an Account Manager with 6 years of experience at a cross-cultural marketing consulting agency, as well as being a freelance writer specialised in arts and culture. I am experienced in account management for marketing/advertising campaigns for global brands and I have strong multitasking, interpersonal, organizational and problem solving skills with high level of detail orientation. I obtained M.A. in Cultural Policy and Management with concentration in marketing in the arts sector.
-Account management of European companies’ digital advertisement campaigns for the Japanese market (Google Adwords, Yahoo! Japan Sponsored Search & Display Ads). ?Developing marketing strategy (including setting campaign budget, bids management, competitor research) and presenting it to clients. -Acting as the first point of contact for the clients, monitoring all aspects of the service in respect of the client and taking action to resolve any issues delay. -Analysing account structure, optimising budgets and bids, researching keywords, running A/B testing, generating creative ad copies, analysing search queries. -Weekly / monthly analysis and performance reporting. -Copywriting, editing, translating, proofreading (English <> Japanese) to help world’s most successful brands/financial organizations ‘transcreate’ their advertising/marketing text.
-Writing articles and reviews regularly for dance magazines, programmes, marketing materials (flyers, websites, etc). The contents include artist interviews (Sylvie Guillem, David Bintley, Mathew Golding, Ian Mackay, etc) and detailed background information of their upcoming performances for marketing purposes. The clients include: the New National Theatre of Japan and NBS, Birmingham Royal Ballet, the Stuttgart Ballet. -Writing feature articles on ballet history and major classical ballets for Alexandra Moss’s Royal Ballet School Diary. -Writing a monthly column for DANCING x DANCING (website for dance professionals and dance fans). The contents include dance reviews and essays on London culture (incl. theatre, fine arts, design, etc). -Writing feature articles on arts and culture for the ELLE magazine (my latest interview article is on the retirement of the world-famous dancer Sylvie Guillem) -Writing concepts for documentary TV programmes for a TV production company MTPlanning, Inc., and conducting research and coordination.
-Account management and project management for internationalisation of marketing and advertisement campaigns (EMEA and APAC region) for print, TV subtitling & voiceover, microsites, PPC, online banners, CRM emails, as well as for cross cultural marketing consultation. -Acting as the first point of contact for the clients (Nikon Europe BV, Vertu, Mandarin Oriental, Links of London), monitoring all aspects of the service in respect of the client and taking action to resolve any issues without delay. -Writing creative briefs for ATL projects and CRM localisation projects in line with client/agency objectives. -Performing quality control checks at each stage of creative process, ensuring the localised copy conveys the consistent core message across markets, as well as the localised copy is impactful/effective in each language -Supervising translation of copy for 36 markets for global advertising campaign. -Liaising with media/creative agencies for multilingual translation projects ensuring smooth production operations. -Financial budget management and reporting on a weekly basis. -Continually assessment of current processes and advising/proposing/implementing process improvement -Providing global cross-cultural consulting services to help the brands strengthen the effectiveness of communication in relevant local markets across the globe. -Copywriting, editing, translating, proofreading (English <> Japanese) to help world’s most successful brands/financial organizations ‘transcreate’ their advertising/marketing text.
Subjects studied: Managing Organisations, Managing People, Financial Planning and Entrepreneurship, Marketing and Audience Development, Programming, Communications, Advocacy and Fundraising
Subjects studied: Arts Theory and Criticism, Performing Arts Studies, Arts Management, Dance History (Obtaining A grades for all courses)