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Lead on strategy, partnership development and marketing of a start-up football social and gaming platform for mobile in emerging markets - currently with a specific Nigeria focus. Built platform from concept to beta - managed team of 6 developers based in India. Hired and mentored Marketing & Content team of 4 based in Nigeria. Built user-base of over 75,000. Developed major content partnerships with Etisalat Nigeria, Nokia Nigeria, Brilla FM and GTBank Nigeria. Spearheaded expansion and development initiatives in Nigeria.
Leveraged the platform's internal loyalty programme (Eskimi Coins) to develop key user acquisitions and sales pipelines. Managed several agency relationships Developed several key accounts and delivered over $1.5 million in sales - including Etisalat Nigeria, VConnect Nigeria, UBA, Access Bank, among others Developed key relationships at C-Level with these brands. Spearheaded expansion and development initiatives in Nigerian market - doubled user numbers in 6 months & developed Nigerian sales pipelines Left to have major back surgery with 8 months convalescence
Responsible for monetising mobile inventory, and leveraging branded promotions around the 2010 World Cup in African market. Led business development and sales in the Nigerian market Responsible for creating new market in targeted mobile inventory. Built sales pipeline from scratch, and managed several agency relationships. Initiated and closed several key deals around 2010 World Cup - at over $750,000 value - including Etisalat Nigeria, UBA, Star and Peak Milk. Developed key relationships at C-Level with these brands.
Responsible for developing and delivering business and commercial plans for new awards property Co-created first ever annual awards for football and African development with UK based charity AFFORD. Delivered successful sponsorship and business development plan - engaged football, brands, government and media. Successfully engaged African footballers in the Premier League as ambassadors - including Didier Drogba, Salomon Kalou, Emmanuel Adebayor and Carlton Cole - and other stakeholders in government & the third sector. Raised over £250,000 in cash and in kind sponsorship.
Post-Graduate degree designed to provide management skills for creative business and creative industries leadership