About me
Hi, I’m Ayo. I work in the media industry as a media planner, but I’m on a quest to unleash my creative side. I’m a self-proclaimed writer/social commentator/culture enthusiast—basically, I have opinions, and I’m not afraid to use them. I’m passionate about telling stories that make people think, laugh, or at least politely nod. When I’m not busy analyzing media plans, I’m probably analyzing society… or just trying to convince myself that “napping” counts as a brainstorming session.
Work history
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Digital Marketing InternGirls in Marketing
- London, United KingdomInternship
• Developed a robust online presence by utilizing diverse channels ( e.g. Instagram, Twitter, and LinkedIn).
• Formulated effective social media strategies, branding initiatives, and captivating content leveraging Adobe Express.
• Conducted thorough market research and analysis to identify new opportunities for online engagement.
• Collaborated with cross-functional teams to optimize digital marketing efforts and enhance brand visibility.
• Monitored and analysed key performance indicators to measure the success of digital marketing initiatives.
• Generated comprehensive reports and presentations to communicate campaign results and recommendations.
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PR InternDiffusion PR
- London, United KingdomInternship
• Practiced commercial awareness through monitoring daily media and was responsible for flagging industry news developments for all clients.
• Managed client’s social media channels (Instagram, Facebook, and Twitter), including promotions, posts, and community management.
• Developed strong writing skills by crafting press releases, social media content, and promotional materials, emphasizing clear, concise, and engaging communication of the company's message.
• Gained experience in researching industry trends, competitors, and target audiences to inform the development of marketing and PR campaigns.
• Identified prospective customers who might be interested in the services that Diffusion provided.
• Performed administrative roles, independently, such as keeping spreadsheets to keep track of contributors.
• Collated picture research and copywriting for Instagram and website.
• Learned how to handle crisis situations and mitigate any potential damage to the company's reputation. This included drafting crisis communication plans and working with the media to manage negative press.
Skills
- Blog Articles
- Media
- Media Strategy
- Media Campaigns
Education
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BA (Hons) Marketing, First Class (1st)Coventry University
- Coventry, United Kingdom
Modules Include:
• Marketing Research and Data Analysis (75.5, First Class)
• Contemporary Marketing Issues (78%, First Class)
• Visual Presentations (75%, First Class)
• Consumer Behaviour (74%, First Class)
• Brand and Corporate Communications (77%, First Class)
Dissertation: A critical exploration of the Black Women within marketing practices and the effect on consumer wellbeing
• Critically analysed industry norms and identified the underrepresentation and misrepresentation of Black women in marketing campaigns.
• Highlighted the transformative potential of inclusive marketing strategies that celebrate the diversity and unique perspectives of Black Women.
• Provided actionable insights and recommendations for creating more inclusive marketing strategies that empower and resonate with diverse audiences.