About me
Hello, I'm Az! I’m a brand and communications expert with a decade of experience creating best-in-class brand identities, leading business defining comms strategies, and growing marketing channels from the very top to the very bottom of the funnel. Please, hold your applause.
I have a background in PR, CRM and both paid and organic social alongside a collection of first-class writing for an impressive variety of clients and platforms. Since mastering the art of the written word, I’ve developed my own signature approach to commercially-driven brand and marketing direction and strategy.
My speciality is equity crowdfunding campaigns, and I've helped businesses raise more than £3m in crowd investment, hit targets by more than 550% and created content strategies that have optimised sales funnels for years following the primary raise. I’ve created comms strategies that have grown businesses from start-ups to established market-leading organisations. Moreover, I’ve directed outstanding teams to successful activation of ambitious, iconic campaigns that have resulted in provable increases in gross revenue and net profit.
I have a solid grounding in strategising both owned and earned marketing channels, with particular emphasis on brand awareness, paid digital acquisition, SEO content and development, organic social media, customer retention by way of CRM and PR campaigns resulting in international mainstream coverage. I’ve led website redesigns, CRO projects and worked across mobile, desktop and app UI/UX.
Over the last decade, I’ve developed skills in marketing, branding, copy, design, art direction, pre- and post-production, creative strategy and business leadership. With a balance of commercial acumen and creative talent, I have the experience, expertise and tenacity to pilot revenue-driving creative initiatives.
What's more, I make the world's best spanakopita, I have delightful handwriting, I love cats and I enjoy the music of Taylor Swift. What more could you ask for?
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