About me

A proactive and goal-oriented digital marketer with over 3 years experience delivering projects using expertise in campaign management, multi-tactic communications and strategic planning.

PostsProjectsExperienceTeam

Work history

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Marketing ExecutiveMacmillan International Higher Education
Jun 2019London, United KingdomFull Time
Marketing Executive for a publishing house, working with colleagues In the US and Australia to drive acquisition marketing efforts for our global team. - Planned product lifecycle strategies to ensure campaigns increase product awareness and drive demand - Developed automated email campaigns using Marketo to generate leads for sales - Produced reports with full recommendations to track opportunities and give feedback on performance of campaigns - Commissioned and created content for our blog to expand website reach, in line with our SEO strategy - Worked with SAP and SalesForce customer database systems Undertook marketing research to generate engagement and drive usage of products - Presented and ran training sessions at our sales conference - Analyzed product market share and executed a sales audit including competitor analysis - Managed corporate Twitter account, ensuring all content adheres to the house style and examine analytics to capture engagement 
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Executive OfficerUniversity of Leicester Students' Union
Jun 2017 - Jun 2019Leicester, United KingdomFull Time
Executive officer and trustee for a charity representing students to the University on all decision-making boards. - Led the creative development of over 5 digital campaigns with marketing collateral including videos, graphics, and copy - Oversaw the development of the organisations' strategic plan and rebrand to cement a cohesive brand identity and support new direction. - Monitor expenses and ensure adherence to the marketing budgetSuccessfully presented a business proposal and negotiated increased funding by £6,000, which was used to execute a programme of events - Chair of HR and Remuneration committee - Led an Inclusive University project and attained £15k in project funding, organised project launch, panels and an ‘Ideathon’ conference - Produced and delivered workshops at away days and national conferences

Skills

• Market Research
• Marketing Design
• Copywriting
• Client Presentation
• Project Management
• Campaign Management
• Event Management
• Social Media
• Marketing Strategy
• Advertising Campaign

Education

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BA (Hons) Management Studies (with a specialism in Marketing) 2:1The University of Leicester
Sep 2014 - Jul 2017Leicester, United Kingdom

Awards

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Highly Commended in Equality in EducationNational Union of Students