About me

Account Director with expertise in developing behaviour change and purpose driven campaigns, proven across commercial, public sector and third sector clients. I'm passionate about work which creates positive, lasting impact for individuals, communities and society.

PostsProjectsExperienceTeam

Projects credited in

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  #GoTheDistance#GOTHEDISTANCE IS A MULTI-CHANNEL COMMUNICATION PLATFORM CREATED TO SERVE AS SOURCE OF INSPIRATION TO DISTANCE RUNNERS.
• #HLTSkinLabA curated skincare platform with video reviews and FAQs that can be filtered by age, background and skin type to surface personalised products for your #skingoals.
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  #Pairclifea #culturefirst social campaign featuring top amateur Gaelic sports players and brand messaging that tapped into the heart of the nation's favourite pastimes Gaelic football, Hurling and Camogie.
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  #MindYourBackMindYourBack is an ongoing national campaign to help the UK manage and prevent back pain by routinely following 5 simple S.T.E.P.S.
• #HadaLaboSkinThe W.O.M. UK launch of Japan's No.1 Skincare Brand
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  Mentholatum UK – Mind Your Back#MindYourBack was a national campaign to help people manage and prevent back pain. I worked on Mentholatum UK's #mindyourback social media campaign as an employee of 1DA London. Mentholatum is a global health and wellness company producing producing the UK's No.1 selling pain relief heat and freeze products Deep Heat and Deep Freeze. .

Work history

Senior Account Manager1DA LDN
May 2020London, United KingdomFull Time
● I lead multiple key accounts with a key focus in the beauty, fitness and OTC products. ● I collate, analyse and optimise data weekly, presenting effectively back to clients - ensuring a strong working relationship between client and agency. ● I am creative lead on planning and executing strategic marketing campaigns for brands across social, digital and OOH campaigns - utilising key dates and experts in the industry. ● I work on client budgets with KPIs of growing these accounts annually. ● I represent the needs of the client and work with user research, content strategy and product to understand audiences, develop key messages and launch to market. ● I manage and support a portfolio of industry experts and influencers on behalf of brands. ● I continuously work, brief and collaborate with key stakeholders, including partnering agencies, creative developers and customers to ensure successful operations daily.
Account Manager1DA LDN
Feb 2019London, United KingdomFull Time
We are 1DA (wun-da), an insight-led creative agency helping brands find their voice through the noise #culturefirst. My time at 1DA has seen the successful launch of Japan’s No.1 selling skincare brand, Hada Labo Tokyo, into the UK beauty market. Our social strategy saw the first round of products sell out within weeks of launch. I have also worked with brands such as Deep Heat/ Deep Freeze Roll-On - managing and executing sale successful campaigns such as #GOTHEDISTANCE 2019 and #MINDYOURBACK 2019. My expertise lies in brand building and engagement through authentic brand stories across the relevant channels. This is our thing.

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Skills

• Account Management
• Project Management
• Event Management
• Business Development
• Client Communication
• Public Speaking
• Team Collaboration
• Stakeholder Engagement
• Social Entrepeneurship
• Entrepreneurial Mind-set

Education

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BA(Hons) Politics International RelationsUniversity of Nottingham
Sep 2014Nottingham, United Kingdom
I secured a 2:1 classification in my degree focused on International Relations, with a specific focus on national security, terrorism and counter-terrorism. Dissertation topic titled "A new form of terrorism: Can terrorists obtain and use nuclear weapons?"