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Barbara Becchetti

Marketing Manager, Retail

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Account Manager - Event Manager

About me

I’m a committed and creative marketing and brand professional with international experience. I have a strong work ethic and an analytical mind. I have great public relation and organisational skills, and work well under pressure. An excellent team player, I have a significant experience in working in managerial roles, with a proven track record of delivering a number of key projects to high standards, both for external and internal audiences. I'm a data visualisation expert and I have a keen eye for details and design. My experience, enthusiasm and dedication mean that I am very versatile and always enjoy new challenges. What I have achieved so far: I moved to another country, found a job and became fluent in a foreign language - challenges don't scare me. I've worked my way up from assistant to manager level in one of the biggest property company in the world, with experience ranging from brand to digital marketing and retail – I’m a hard-worker individual. I have been working alongside advertising agencies, creative and brand agencies and in-house teams, project managing a series of activities from budgeting, creative and development stages to roll out and publishing – I have a wide experience with both print and digital tools and all different medium that could be used. I have heavily contributed to the creation and success of major multichannel advertising campaigns (Bull or Bear?, Moving Markets and UPOTY photography competition) – I have a creative mind and I like challenging the status quo. I have learnt the importance of patience and teamwork. What I want to achieve in the future: I want to grow, learn more and progress my career. I am fascinated by all design and digital technology trends. I want to become an expert in marketing strategy and learn how to apply this to different businesses and brands. I want to be part of new and exciting projects and love my job. I am ambitious, curious, loyal, hard-working and flexible; no challenge is ever too big for me. I am a sociable person, a great team player and I am also a good leader and role model. I am well organised and attentive to detail; I am passionate about photography and food,


  • Advertising
  • Events
  • Conference
  • Creative Event
  • Account Co-ordinator
  • Presenting
  • Account Management
  • Brand Management
  • Marketing
  • Marketing Strategy
  • Project Management
  • Proofreading
  • Event Planning
  • Relationship Management
  • Copywiting

Work history


Marketing Manager & Retail


Aug 2015
  • I am the relationship manager within EMEA Marketing for the Retail service line senior management. I am responsible for the development and implementation of marketing plans for the retail business, making sure that all marketing executions are consistent with and support the EMEA corporate marketing strategy and meet brand guidelines. My key responsibilities include: - Providing strategic marketing support to the retail business, managing all marketing and communications activities required for retail, working closely with social media and PR teams to deliver press campaigns and a consistent media strategy, including social media. - Managing the creation, production and delivery or every marketing collateral, including thought leadership and research reports, magazines, advertising, signage, brochures and digital content, working closely with the in-house design studio team, external agencies and the research team. - Collaborating with senior consultants on the production and delivery of presentation and pitch material to gain new business, making sure brand standards are achieved. - Working with the Events manager for the delivery of key events during the year, including industry events (such as MAPIC and ICSC) and conferences hosted by the retail team. This includes managing the collateral and content production for the events, such as event branding, research material, video content and all communications to clients regarding the event. - Managing both the internal and external web pages relevant to the retail team, keeping them updated with new content and news. - Key point of contact for all Marketing managers in European offices to make sure the content produced is aligned to the overall retail marketing and brand strategy and supporting marketing activity across the region. - Closely monitor industry, sector and technology trends and developments to identify new services and products offerings.


Senior Brand Executive


Jan 2015 - Sep 2015
  • I am responsible for brand creative development and implementation of campaigns, guidelines and tools for the whole business across the EMEA region. My main role includes project managing a series of activities ranging from the creative and briefing phases to the development and rolling out of brand and marketing collateral to make sure that quality standards are always high and projects are delivered on time. I am a data visualisation expert and I have a specific focus on digital projects. My key responsibilities include: - Liasing with external agencies, production of in-house promotional material and publications, preparing brochures and marketing collaterals, organising promotional activities - Managing tactical advertising campaigns, working with the external advertisign agency and local country teams across Europe, to develop campaign from creative phases to final roll out and publishing - Project managing a different suite of activities, with a particular focus on digital projects, such as development of data visualisation, icons, film branding and microsites/ webstites refresh - Driving the creative brand development of the external photography competition (Urban Photography of the Year) working with the creative team from briefing and creative phases, logo creation and development of a multichannel campaign and advertising concept - Delivery of corporate templates and guidelines, with a particular focus on research templates, brochures, outdoor signage, overseeing the whole process from creative and developing phases to testing and global roll out - Ensuring brand profitability, including the formulation an implementation of trade/marketing strategies


Brand Executive


May 2013 - Jan 2015
  • Working closely with the Digital Marketing Manager and project managing key digital projects, including the redesign of the main website for EMEA, the new research gateway portal and the creation of a microsite for Sustainability; the creation and production of animated infographics for main industry events (MAPIC and MIPIM), alongside hosting infographics workshops for senior members of Research and PR teams.


Brand Assistant


Jun 2011 - Jun 2013
  • Assisting the Brand Manager in the implementation and roll out of a brand refresh across the region, working on the creation and distribution of new templates and guidelines, working closely with country local teams to make sure brand standards are met. Developing and implementing an internal campaign to engage employees with the new branding.


Account Executive


Apr 2010 - Oct 2010
  • I was the main point of contact for clients, handling small to medium size projects from the briefing and costing phases to final release, which included building relationships with clients on different accounts and across different countries. My key job tasks included: - Managing suppliers and overlooking the financial aspects of the relationship with them, including negotiating competitive prices and solving any logistic problem - Working closely with the design team on proposals and pitches regarding events and stand design, including attending brainstorming session meetings. - Liasing with clients and stakeholders of goods and services, liasing with account planners to devise projects that meet the client’s brief and budget - Proactive search for new business oppurtinuties, market research and competitor analysis activities, including creating pitches to win new business


Marketing Intern

Ingest srl

Mar 2009 - Jul 2009
  • My main role was supporting the Marketing Manager in organising the everyday workload, from leaflets and other marketing collateral production and distribution, to direct marketing initiatives. Some key job tasks included: - Planning of events, lectures, seminars and pitches to clients to showcase the company products - Market research and competitor analysis activity - Main point of contact for the clients (B2B), including being in charge of a customer satisfaction survey among the key clients - Working with the design team to create relevant marketing materia, including the planning and supporting the graphic redesign of the e-commerce web site



Marketing and Brand Management

IULM University Milan

Sep 2007 - Mar 2010
  • MSc covering the following subjects: business communication, brand lab, advanced marketing, CRM, brand visual identity, economics, business english, e-branding, advertising strategy, communication and brand positioning, semiotics, internationalization lab UPPER 2:1


Advertising, PR and Communication

IULM University Milan

Sep 2004 - Nov 2007
  • BCs in Public Relations and Advertising, covering the following subjects: Theoretical and theory of advertising, public relations, economics, consumer behavior, social psychology, semiotics, private law and copyright, business english UPPER 2:1