About me

I’m a committed and creative marketing and brand professional with international experience. I have a strong work ethic and an analytical mind. I have great public relation and organisational skills, and work well under pressure. An excellent team player, I have a significant experience in working in senior roles, with a proven track record of delivering a number of key projects to high standards, both for external and internal audiences. I'm a marketing strategy, branding and content expert, and I have a keen eye for details and design. My experience, enthusiasm and dedication mean that I am very versatile and always enjoy new challenges. I am ambitious, curious, loyal, hard-working and flexible; no challenge is ever too big for me. I am a sociable person, a great team player and I am also a good leader and role model. I am well organised and attentive to detail; I am passionate about photography and food,

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Work history

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Marketing, Brand & Event SpecialistSelf Employed
Jun 2023London, United KingdomFreelance
A passionate, creative and results focused marketing & branding professional with international marketing and communications experience across hospitality and lifestyle brands and a proven record of achievement in the development and execution of integrated marketing programmes. Very motivated and a natural problem solver, I am also a strong team player and team leader, focused on producing results and exceeding targets given with a collaborative approach. I am first and foremost, a people person and have received exceptional feedback from clients, past employers and partners. I also am a strong relationship-builder with an extensive network across the hospitality industry which spans 10 years. I thrive on strategic planning to make a business grow including: marketing, account development, project management, events, content strategy, management of operations and leadership. I have managed large scale campaigns and partnerships, events and juggles multiple stakeholders across projects and campaigns, including seasonal F&B campaigns with drinks brands; menu development and launches, hotels, restaurants and bars new openings. I am highly adaptable, always take the initiative and am commercially astute - having always exceeded my KPIs in varying roles across my career.
Assistant Director of MarketingLore Group
May 2020 - Apr 2023London, United KingdomFull Time
- Driving Sea Containers London and One Hundred Shoreditch strategic marketing efforts, PR, digital marketing, partnerships and seasonal activations. - Full budget and P&L responsibilities. - Managing a team of 4, including 2 Marketing Managers, a Social Media Marketing Executive and a Marketing Coordinator, reporting to the Commercial Director. - Responsible for development and execution of both properties PR & marketing strategy, brand partnerships and digital strategy, with a particular focus on all F&B outlets strategy and budget plans, leading the regional marketing team and liaising with the corporate office. - Leading on all brand activation and strategy for Lyaness and Seed Library bars, working closely with Mr Lyan team and the bar teams, managing dedicated PR agencies and all content creation across all channels. - Leading on agua spa branding and development of Hedgerow concept and retail line, alongside all partnership and activities. - Providing strategic marketing support to the operations teams, managing all marketing and partnership activities, managing PR and digital agencies to deliver seasonal campaigns and a consistent marketing strategy. - Responsible for social media strategy and content creation across all channels, including photography, videography, working with the Social Media Executive. - Creating digital guest experience across all channels, focussing on brand loyalty and customer acquisition.

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Skills

• Events
• Creative Event
• Presenting
• Brand Management
• Marketing
• Marketing Strategy
• Project Management
• Proofreading
• Event Planning
• Relationship Management
• Copywiting
• Strategic Marketing
• Client Management
• Digital Marketing
• Brand Partnerships
• Creative Partnerships
• Strategy Development
• Strategy Implementation
• Content Strategy

Education

Marketing and Brand Management
Sep 2007 - Mar 2010
MSc covering the following subjects: business communication, brand lab, advanced marketing, CRM, brand visual identity, economics, business english, e-branding, advertising strategy, communication and brand positioning, semiotics, internationalization lab UPPER 2:1
Advertising, PR and Communication
Sep 2004 - Nov 2007
BCs in Public Relations and Advertising, covering the following subjects: Theoretical and theory of advertising, public relations, economics, consumer behavior, social psychology, semiotics, private law and copyright, business english UPPER 2:1