About me
A proactive, conscientious, and commercially-minded sanguinic, with ‘can-do!’ attitude and an ability to approach development of ROI-maximising solutions from both creative and logical perspectives.
With experience in cross-channel performance marketing strategy development and execution, my specialties lie in: Search Engine Marketing (incl. Paid Search), Remarketing (incl. Audience Segmentation), Display Advertising (incl. Programmatic), Paid Social Advertising, and Web Analytics.
Platforms / Tools: Google AdWords; Bing Ads; Google Analytics; Adobe Analytics (Omniture); DoubleClick Suite; Conversant; Bright Analytics; Google Tag Manager; Criteo; MS Office (advanced Excel); YouTube Ads; Facebook; LinkedIn; Twitter; Snapchat; Pinterest; Reddit; Twitch; Google Tools (e.g. Trends); AWin; affilinet; Webgains; Campaign Monitor; MailChimp; Sprout Social; Admedo; SimilarWeb; SEMrush; Audiense; Buzzsumo; & more.
Work history
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Performance Marketing ManagerPADI
Bristol, United KingdomFull Time
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Performance Media ManagerFat Media
- Bristol, United KingdomFull Time
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Skills
- PPC
- Display Advertising
- Shopper Marketing
- Performance Marketing
- Digital Advertising
- Digital Analysis
- Google Analytics
- Paid Social
- Social Advertising
- Advertising Planning
Education
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Google Squared Online: Digital MarketingGoogle Squared
- London, United Kingdom
Squared Online is the award-winning digital marketing qualification for tomorrow’s connected leaders. Developed with Google, built by the best practitioners in the marketing industry and delivered collaboratively online. Endorsed by the IPA and the IAB and accredited by the CPD.
Modules include: Think Disruptive; A Connected World; Think Optimised; Think like a Brand; The Ongoing Revolution
MA (Hons) Business Economics with MarketingUniversity of Dundee
- Dundee, United Kingdom
Business Strategy; Business Economic Analysis; Quantitative Methods for Business (Econometrics); Marketing; Marketing Research; Risk and Information; Human Resources; Macroeconomics
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Awards
Commercial CertificateThe IPA (The Institute of Practitioners in Advertising)
Google Partner CertificationGoogle
AdWords Specialist: Search; Display; Shopping; Mobile; Video
Google Analytics Certification
DoubleClick Search Fundamentals
Mobile Product Expert
Audience Product Expert+ Show more