Barbara Zanotelli Rodrigues
Available

Barbara Zanotelli Rodrigues

Senior Digital Marketing ExecutiveLondon, United Kingdom
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Barbara Zanotelli Rodrigues
Available

Barbara Zanotelli Rodrigues

Senior Digital Marketing ExecutiveLondon, United Kingdom
Work history
    J
    J
    Senior Digital Marketing ExecutiveJourney Latin America
    London, United KingdomFull Time
    Maintaining company website on a daily basis Manage improvements to website user experience Assisting the Head of Press and Marketing on the creation of a new website in WordPress Liaising with digital agencies to optimise performance with focus on PPC and SEO Review data analytics to determine the performance of the website and other marketing campaigns Plan and implement multi-channel marketing campaigns across website, SEO, organic and paid social media, SEO, PPC and print. Creating engaging content across a variety of digital channels such as social media, blog, email and website Developing an annual and quarterly social media strategy Daily management of the company’s social media accounts: Facebook, Twitter and Instagram Producing yearly print brochures, managing their publication, distribution and multi-channel marketing campaigns Organising internal company events within budget
    J
    J
    Press and Marketing ExecutiveJourney Latin America
     - London, United KingdomFull Time
    Maintaining company website on a daily basis Assisting the Head of Press and Marketing on UX website project Liaising with digital agencies Planning monthly social media activities and analysing performance Managing the company social media accounts, including Facebook, Twitter and Instagram, and creating and running campaigns and competitions on these platforms Creating innovative videos for YouTube channel Producing high-quality, visually impactful direct emails to a database of circa 90,000 opt-in subscribers Writing content for online magazine Producing yearly print brochures and managing their publication and distribution Working alongside Picture Editor to maintain image library Liaising with journalists and dealing with press enquiries Representing the company at external events such as Destinations Travel Show and RHS Hampton Court Flower Show Organising internal company events within budget
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Skills
  • CMS Platforms
  • CMS Websites
  • Marketing
  • Copywriting
  • Social Media Marketing
  • Marketing Strategy
  • Marketing Campaigns
  • CMS Management
  • Event Coordination
  • Strategy
  • Brochure
  • Content Editing
  • Newsletter Marketing
Education
    M
    M
    International Tourism ManagementMiddlesex University
     - London, United Kingdom
    2:1 Bachelors.