I am a creative Marketing Manager with specialist knowledge in email marketing, CRM and digital automation technology. My strengths lie in planning and project management and I have a track record of delivering high-profile marketing campaigns consistently, on time and within budget. My expertise has been built up by working with enterprise-level companies and small to medium-sized businesses. I am now looking for a role where I can apply and further develop my skills in the Marketing sector.
Work history
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TV Customer Marketing ManagerTalkTalk TV
- London, United KingdomFull Time
Led TalkTalk’s TV in-life strategy and the delivery of key marketing programmes reaching 1 million customers. Delivered early life Boost campaigns to a high level of quality and within budget.
•Supervised the delivery of the high-profile Refresh campaign, which targeted 1 million customers. Created the contact strategy and worked with internal and external stakeholders to establish the approach for customer emails, letter schedules and logic documents.
•Executed the first automation launch and ongoing send of the TV eZine, which was a key in-life channel reaching 300k customers a week. Briefed and managed the implementation of the new procedure, ensuring all stakeholders understood the technical parameters and processes involved. Provided regular reviews and optimisations as needed.
•Developed strong working relationships with the internal Campaigns and Insights team, which resulted in smarter, more relevant and targeted customer comms.
• Initiated and encouraged the use of Movable Ink and Grouptree, two automation tools that enabled real-time content. Ensured that all emails utilised Movable Ink and Grouptree correctly, reducing the resource and costs required for campaign delivery.
• Managed a new triggered Boost engagement programme based on TV usage. Established a strategy that identified customers most likely to spin-down. The strategy involved a three-step nudge programme, targeted at different levels of boost viewing.
• Devised a new TV Boost onboarding programme. Guided complex comms decision-making and helped to build tailored messaging hierarchies for Boost customers, using Grouptree’s smart automated technology.
• Created and directed a complex contact strategy for the Rakuten TV migration project. Collaborated with stakeholders across many teams to understand the commercial challenge and strategy. Produced the campaign email comms which aligned with the project objectives.
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TV Customer Marketing ExecutiveTalkTalk TV
- London, United KingdomFull Time
• Solely responsible for delivering the TV eZine. Briefed third party agencies and internal data teams on approach. Setup a weekly meeting with editorial stakeholders to ensure that the eZine content remained relevant and aligned. This project helped to drive engagement and mitigate TV churn.
• Organised all promotional activity for TV Store Rent & Own. Developed engaging and relevant campaigns aimed at 200k customers, which supported trading goals and focused on test and learn initiatives.
• Designed and maintained a centralised reporting sheet that covered weekly email KPI performance and engagement rates for TalkTalk TV and TV Store.
• Assisted with the migration of TalkTalk TV Store campaigns to Salesforce, reaching 500k customers. Confidently followed the new processes and ensured all emails migrated over smoothly and on time.
• Built, tested and executed dynamic blinkbox.com emails using Photoshop, Dreamweaver and Adobe Neolane.
• Created best practice guidelines for checking emails at proofing stage. Co-ordinated with stakeholders to guarantee a smooth, efficient and error-free process for blinkbox.com and TalkTalk TV.
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Skills
- Project Management
- Html
- Agency Management
- Email Marketing
- Content
- Campaign Management
- Automation Marketing
- Salesforce
- Customer Engagement
- Collaboration