Beatriz Lahuerta Royes

Beatriz Lahuerta Royes

MarketerMadrid, Spain
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Beatriz Lahuerta Royes

Beatriz Lahuerta Royes

MarketerMadrid, Spain
Work history
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    Content CreatorOink My God
     - Barcelona, SpainFreelance
    Community Manager, copywriter and content creator. The key social media profiles I worked with were @matiasbuenosdias @oinkmygod and @memesdelmarketing. The main channels were blog, twitter, linkedin, instagram, facebook and tiktok. I worked from writing posts to planning and creating copy and creative pieces.
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    Community ManagerAleksandra Viktor
     - Berlin, GermanyFreelance
    I worked for 3 months in the company aleksandra viktor, a brand of slow-fashion coats. My job consisted in the search of influencers, keywords, and different off-line media such as fashion magazines with the aim of making the German brand known internationally.
Education
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    Social Media ManagementUniversitat Oberta de Catalunya
     - Barcelona, Spain
    University master's degree in social media - management and strategy-. Throughout the master's degree I took subjects focused on strategy and analysis, such as SEO, SEM, social media metrics, paid campaign management or planning. I also studied design, copywriting, audiovisual and content creation. My master's thesis was a research that measured the relationship between political polarization in social networks. I investigated 4 current cases in different parts of the world to observe differences between them and the appearance of different variables that could influence.
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    Economics, ManagementUniversitat Pompeu Fabra
     - Barcelona, Spain
    University degree in business sciences - management. Throughout the four years I was able to develop knowledge in all areas of business - human resources, marketing, accounting, financial economics - as well as specific economic sciences - econometrics, statistics, public economics. My final thesis was based on an econometric study measuring the relationship between socioeconomic status and mental health. The sample for the study was 1500 people from the autonomous communities of Aragon and Catalonia. To draw conclusions, the technique used was a cluster analysis by conglomerates.