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Beatriz Ramirez

Country Manager

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Skills

  • Digital/online Marketing
  • Acquisition Marketing
  • Ecommerce Marketing
  • B2C Marketing
  • CRM Marketing
  • International Marketing
  • Spanish Proficiency
  • Fluent French

Work history

Currently

Head of International

VisionDirect.co.uk

Aug 2016
  • London, United Kingdom
  • Full Time
  • Responsible of planning and implementing international campaigns for the European markets: Netherlands, Spain, Italy, France and Belgium. Engage and influence the international marketing team to fully maximise all channels including email, search, PPC, social media marketing and affiliates, to obtain the best ROI. Work alongside the international marketing team to ensure effective use of budget and to set up targets. Identify marketing and commercial opportunities to grow the international markets Create project briefs together with Content team, to ensure campaigns are appropriate for local markets and can be adapted to all markets. Work with different departments in order to ensure all marketing activity is aligned. Manage and develop growth of Country Managers, setting up their objectives, establishing priorities and performing annual appraisals.

2016

Country Manager

VisionDirect.es

Oct 2014 - Aug 2016
  • London, United Kingdom
  • Full Time
  • Responsible for driving digital customer acquisition and ensuring customer retention, developing and driving the marketing campaigns. Create and continuously optimise our PPC campaigns in Google AdWords, Bing Ads and Facebook Ads. Improve performance results by tracking keyword, developing strategies for increasing rankings and traffic and employ tactics for reducing unwanted clicks. Manage the ecommerce for the Spanish market, applying CRO techniques to grow conversion rate and ensuring new products are launched effectively on the website. Rise customer satisfaction and retention with email marketing campaigns and competitions on social media, as well as working closely with the Customer Service Team. Create and optimise SEO-friendly content for the Spanish site, working closely with the UK Content Team and Technical SEO Manager. Identify PR and outreach opportunities to build brand reach Identify affiliates marketing opportunities for the Spanish market Conduct market research and competitor analysis Provide weekly reports on overall performance

2014

PPC Executive

Intelligence Data Box

Mar 2013 - Jul 2014
  • Madrid, Spain
  • Full Time
  • Create and continuously optimise client PPC campaigns in Google AdWords, Bing Ads, Gmail Sponsored Promotions and DoubleClick Bid Manager. Manage multiple simultaneous projects and numerous websites. Improve performance results for clients by tracking keyword and developing strategies for increasing rankings and traffic through marketing and keyword updates. Employ tactics for reducing unwanted clicks and track results.

Education

2017

Short course: Fashion Marketing Intensive

University Of The Arts London

Jul 2017 - Jul 2017
  • London, United Kingdom
  • Analysis of the fashion market and its environments Fashion marketing research Identifying fashion segments and selecting target markets Consumer behaviour Fashion marketing planning and determining the strategy The fashion calendar and the role of the buyer

2016

Squared Online Digital Marketing

Google

Oct 2015 - Mar 2016
  • London, United Kingdom

2009

BA Journalism

Universidad Complutense

Sep 2004 - Jun 2009
  • Madrid, Spain