About me
A motivated, ambitious and target driven Ecommerce professional, analytically literate and naturally creative with 5+ years experience in the fast paced world of Fashion Ecommerce, Social Media and Digital Marketing. Pro-active and determined with a hunger for knowledge, strong communication skills and a precise eye for detail
Work history
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Ecommerce Managerkoovs.com
- London, United KingdomFull Time
- Critical guardian of the KOOVS brand responsible for the E-commerce/website management.
- Running the communications calendar on a weekly basis and planning/overseeing the regular web refreshes.
- Responsible for management of the in house creative team of graphics designs , content editor and Ecommerce Coordinator.
- Plan and execute campaign and trend shoots.
- Responsible for the customer journey ensuring it is cohesive from start to finish with a strong brand identity across all platforms.
- Plan, brief and oversee all digital creative including newsletters, push notifications, print campaigns, blog/edits, promotions.
- Understanding the key drivers in sales and profits in order to drive performance.
- Identify & respond to new competitors and market trends by highlighting competitor activity, trade opportunities, being highly reactive to their product placement, promotional activity and trends.
- Identify and agree on strategic KPIs to ensure that all e-commerce activity is thoroughly and accurately tracked and reported on in a timely manner in order to make use of rollout opportunities and efficiencies.
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Creative Content & Web ManagerRockins & De La Vali
- London, United KingdomFull Time
- Increase online conversion rate and AOV
- Manage all Social Media Platforms, creating and scheduling all content increasing social sales.
- Build, migrate and manage all Ecommerce platforms whilst constantly testing new functionality and trouble shooting site issues.
- Liaise with SEO teams to Identify and deliver improvements to increase traffic, conversions and drive online sales.
- Use Photoshop to create and edit imagery and original content.
- Create email marketing campaigns - doubled email database in a year resulting in a 350% increase in sales from Email marketing campaigns.
- Analyse and report on sales, web performance and competitor activity using Google analytics.
- Create and manage Marketing calendar working with sales and production teams to ensure the timely delivery of all marketing materials and campaigns.
- Create Facebook and Instagram ad campaigns, retargeting ads for optimum engagement and conversions and managing budgets.
- Control and transfer stock using stock management system 'Prodmode'
- Plan and execute Ecommerce and Digital marketing strategies with a high level of organisation and time management whilst constantly creating original and engaging content.
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Skills
- Abobe Creative Suite
- Mail Chimp
- Magento
- Shopify
- Wordpress
- Facebook Advertising
- Shoot Planning
Education
BA(Hons) JournalismLeeds Beckett University
- Leeds, United Kingdom
Fashion Media and CommunicationUniversity of The Arts London (UAL)
- London, United Kingdom