Writing on all things culture, events, and social justice. I'm a UK-based arts marketer and writer with a background in promoting festivals, live events, and literary projects. Bylines in Dazed, DJ Mag, CLASH, and The Skinny. Communications clients include Beltane Fire Festival, Kelburn Garden Party, The Edinburgh Festival of Sound, and Trotwork Events.Locked Pro Plan feature
Content strategy for community building on social media channels to help sell tickets to annual music festival. Assist in liaising with over 100 artists to acquire biography information. Add artists details to WordPress website and contact details for database. Create social strategy to promote festival to families.
Manage digital marketing and media relations to promote internationally renowned Celtic revival fire festival. In 2018 I oversaw the communications strategy for the sellout Samhuinn Fire Festival (which was held in a closed venue and ticketed for the first time that year). Content creation (video and copywriting) for Facebook, Twitter, Instagram, blog, and listings. Liaise with multiple performers and groups within society to source content. Write and distribute press releases and oversee procedures for press photographers on day. Previously secured coverage in BBC, The Guardian, Edinburgh Evening News, and the Scotsman.
Assist in copywriting and content creation to promote events at one of the world's largest arts festivals, with a specific focus on contemporary music and concerts in Usher Hall. Artists include Anna Meredith, St. Vincent, Linton Kwesi Johnson, The Jesus & the Mary Chain, the City of Birmingham Symphony Orchestra, and the Baltimore Symphony Orchestra.
Managed marketing strategy and content creation across multiple digital channels for Edinburgh-based bar and events venue. Created content for Facebook, Instagram, blog posts, and e-newsletters, wrote and designed press pack and label artist biographies, collated and distributed copy for events listings, and managed budget for programmatic advertising. Created strategy for multiple products (e.g. record label, zine store, food & drink, craft workshops) using consistent brand tone. Managed budget and schedule for in-house photographers. Assisted in graphic design for posters and editing for promotional videos and GIFs.
Managing multiple social media accounts to help promote mentoring scheme for illustrators and the works of affiliated artists. Coordinating the blog content using keyword research to provide informative and inspirational posts by reputed industry members for emerging illustrators and so increase the website's SEO.
Managed marketing campaigns to promote upcoming events as well as raise awareness about freedom of speech and global challenges faced by writers and journalists. Projects included designing bi-annual lit magazine PENning, producing and editing a video campaign to raise £1,108 for 90th anniversary on Crowdfunder, designing a mobile responsible and user-friendly web theme, and planning and promoting a dystopian poetry workshop for Book Week Scotland. Ongoing duties included collating and distributing the monthly newsletter, planning promotion campaigns for events, writing and commissioning blog posts, and copywriting/content creation to raise Scottish PEN's profile on Facebook and Twitter.
Managed the theatre company's administrative and marketing duties whilst building a tour for two productions. This included designing proposals, pitching to and liaising with venues, writing press releases, and submitting funding applications. Curated the company's online presence, building a meaningful brand on social media, writing copy for listings, and building the website design. Set up two new platforms for the company, Twitter and Instagram, and continued to manage to reach new audiences.