About me

A marketing and communications professional educated to Master's level, I am experienced delivering both high profile, global marketing campaigns as well as community-focused initiatives. With a strong track record driving audience growth, engagement and revenue within the arts and entertainment sector, I am able to apply my marketing expertise to a range of channels including eCRM, social media, print, websites, SEO, PPC and blogs. With a passion for the arts and crafting communications that resonate, I am always open to discussions about new projects that will inspire and challenge me

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Projects

• 5

  Pottermore: Patronus launch Fans had been waiting excitedly to find out their Patronus - a magical protector from evil or harm which is specifc to the user within the Harry Potter series - ever since J.K. Rowling announced it was in development in 2016. Our main objectives were to delight our audience, augment users wizarding identity, and drive membership of the website, but most importantly to do all this by creating an innovative digital experience like no other. Our strategy was wholly informed by our in-depth knowled

Work history

Senior Marketing Executive
Jan 2015Full Time
Growing the membership, engagement and revenue for J.K. Rowling's website Pottermore; leading on coordinating marketing campaign activity across owned, earned and paid channels including websites, events, email, PR, social, print, influencer blogs and paid search to drive core KPIs.
Marketing and Events Executive
Jan 2014 - Jan 2015Full Time
Working in the marketing department of this digital charitable organisation that worked with leading arts organisations to create industry opportunities for young creative talent. Driving membership of the website through via both online and offline means amongst B2B and B2C audiences.

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Skills

• Marketing
• Communications
• Digital Marketing
• Social Media
• CRM Marketing
• Content Marketing
• Art Marketing
• Event Management
• Copywiting
• Print

Education

MA with Merit in Arts Administration and Cultural Policy
Sep 2011 - Sep 2012
BA Drama and Media, First Class honours
Sep 2008 - Sep 2011